Marketing Manager, Employer Activation
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Job Description
Marketing Manager driving growth through data-driven initiatives from employer partners in the mental healthcare sector. Leading activation campaigns while optimizing touchpoints for conversion.
Responsibilities:
- Drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners
- Lead the end-to-end execution of activation campaigns, optimizing touchpoints for conversion through rigorous A/B testing
- Automate workflows with AI and MarTech tools and develop scalable playbooks to serve as a force multiplier for the team’s capacity
- Maintain high standards for data attribution, partnering with Analytics to report on conversion rates and incrementality
- Act as a cross-functional bridge for the Commercial and Sales teams, aligning marketing efforts with partner requirements
- Use performance data to continuously optimize the activation roadmap and close funnel gaps
Requirements:
- 5+ years of related professional experience in Marketing, Growth, or Operations, with a focus on user activations
- Proficiency in data analysis and reporting tools (e.g., Excel/Google Sheets, Looker, SFDC)
- Demonstrated ability to manage complex, high-visibility projects with cross-functional stakeholders
- Experience in B2B marketing or account management, preferably with enterprise clients
- Hands-on experience with marketing automation tools (e.g., HubSpot)
- Familiarity with using AI tools or agents (e.g., ChatGPT, Claude, or specialized marketing AI) to automate content versioning, data cleaning, or campaign operations
- Experience working within the healthcare ecosystem, particularly with employer-sponsored benefits, EAPs, or health plan activation
- Proven experience using structured frameworks (like ICE or RICE) to prioritize, execute, and document A/B tests and marketing experiments
Benefits:
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
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