Manager, Field Marketing – BeatBox, Chillitas
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Job Description
Field marketing manager growing BeatBox beverage brands across Chicago and Milwaukee. Leading local activations, sampling events, distributor relationships, and festival execution.
Responsibilities:
- Build the local face of BeatBox in the market while following national strategies and priorities
- Build local networks of opinion leaders and essential influencers online and offline
- Create marketing programs across on-premise, off-premise, events, and new business opportunities
- Translate national programs into local activations through product sampling, event partnerships, and on-premise activation
- Hire, train, and staff field marketing teams of brand representatives
- Support on-premise and off-premise activations, local events, influencer/VIP support, product drops, merchandising, and sales blitzes
- Activate national events with other Field Marketing Specialists and Brand Representatives
- Develop relationships with managers, wholesalers, distributors, retailers, and sales and marketing departments
- Conduct distributor ride-alongs and support sales
- Maintain storage facilities, infrastructure, product inventory, swag, and marketing materials
- Identify local event and influencer partnership opportunities
- Develop social media content for local campaigns
- Co-manage events and develop Brand Engagement Activation Teams
- Manage national and regional festivals from planning through execution
- Coordinate festival logistics, personnel, point-of-sale materials, and activations
- Serve as on-site festival manager and travel for end-to-end execution
- Complete festival recaps and coordinate post-festival reviews
- Provide social/digital training to the Field Marketing Specialist team
Requirements:
- Maintain a state sampling license to legally handle and pour alcohol at events
- Deep understanding of the beverage industry and competitive landscape
- Ability to develop and execute marketing strategies and campaigns
- Proficiency in planning and executing events and promotions
- Ability to engage consumers, gather feedback, and build brand loyalty
- Excellent verbal and written communication skills
- Presentation skills for small and large groups
- Knowledge of sales processes and ability to collaborate with sales teams
- Creative thinking for innovative marketing campaigns
- Marketing budget management skills
- Problem-solving ability
- Adaptability to changing market conditions and consumer preferences
- Networking and relationship-building skills
- Organizational skills to manage multiple initiatives and events
- Awareness of and compliance with alcohol-industry regulations
- Experience conducting product sampling events and activities
- 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
- 1 year of experience in a leadership/management role in a brand sampling environment
- Prior experience with Chicago or Milwaukee distributor Lakeshore Beverage, or surrounding Illinois/Wisconsin distributors
- Success building collaborative projects from idea to execution
- Marketing communication experience emphasizing strategic partnerships
- Alcoholic beverage experience is a plus
- Prolonged periods of sitting at a desk and working on a computer
- Availability for evenings and weekend event activation support
- Ability to lift up to 15 pounds at times
- Ability to travel up to 40% of the time within local markets
Benefits:
- Bonus eligible
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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