Manager – Growth & Performance
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Job Description
Manager leading Amazon Growth & Performance for revenue generation, overseeing advertising, rank, listings, and launches. Responsible for strategic leadership and hands-on execution to drive growth and profitability.
Responsibilities:
- Establishes and maintains a clear operating framework for Amazon execution, including weekly, monthly, and quarterly workflows
- Defines KPIs, reporting standards, and documentation that create clarity and accountability
- Leads transition planning from agency-dependent execution to a scalable in-house model
- Owns the full Amazon performance narrative across the catalog
- Maintains deep understanding of what is happening, why it is happening, and what actions are required
- Identifies trends, risks, and opportunities through regular analysis
- Identifies keywords and ranking opportunities that justify investment
- Manages the relationship between advertising spend, organic rank, and long-term revenue capture
- Oversees frontend and backend keyword optimization
- Provides strategic oversight of Amazon advertising performance
- Owns promotional strategy as a performance driver
- Owns Amazon-side execution of new product launches
- Communicates clearly with executives and cross-functional partners
Requirements:
- Proven experience leading Amazon as a growth and revenue channel, with ownership across advertising, organic rank, listings, promotions, and launches
- Strong understanding of how advertising, organic rank, conversion, and profitability interact within the Amazon ecosystem
- Demonstrated ability to analyze performance trends, diagnose root causes, and translate insights into clear, executable action plans
- Experience managing or overseeing Amazon PPC strategy, including budget allocation, testing frameworks, and spend efficiency (beyond ROAS-only thinking)
- Experience establishing and running weekly, monthly, and quarterly operating cadences for Amazon execution
- Ability to define KPIs, reporting standards, and documentation that create clarity and accountability
- Experience transitioning or operating within a hybrid or in-house Amazon model, including evaluating agency or external partner performance
- Proven ability to prioritize effectively, balancing growth initiatives with profitability and operational constraints
- Deep familiarity with keyword research, rank optimization strategies, and investment decisions tied to long-term market share
- Experience coordinating promotions, deals, and performance levers and evaluating their downstream impact on rank and revenue
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