Manager, Media Planning – Strategy
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Job Description
Media strategy manager developing integrated retail, D2C, and digital campaigns for DEPT®, a technology-marketing growth company. Guiding planning, measurement, and cross-functional activation.
Responsibilities:
- Develop integrated media plans across D2C and retail marketplace business models
- Create tactic-level plans and investment scenarios grounded in strategy, benchmarks, and assumptions
- Translate research insights into actionable media plans using GWI, eMarketer, Pathmatics, Similarweb, and client or platform data
- Build full-funnel, channel-agnostic media plans using CPC- and CPM-based investment frameworks
- Develop audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations
- Align campaign planning with product launches, retail media opportunities, and promotional moments across key U.S. retailers
- Apply Amazon Ads expertise across search, DSP, and display; adapt plans to retail media platforms
- Maintain awareness of global retail and go-to-market considerations for international expansion and multi-market execution
- Partner with strategy leads to operationalize planning frameworks through activation
- Collaborate with Client Services, Media Activation, Data Science, and Creative to deliver connected plans and track plan versus actuals
- Translate platform, stakeholder, and business-model complexity into actionable plans
- Present planning recommendations to internal and external stakeholders
- Contribute to team morale, inclusive problem solving, and junior team members’ career growth
- Share platform trends, retail innovations, and media shifts to support continuous improvement
Requirements:
- Located in the Pacific or Mountain time zone
- Authorized to work in the U.S.; employment authorization verified through E-Verify and Form I-9
- 4+ years of hands-on experience in media planning and strategy, emphasizing digital media buying in and outside retail environments
- 2+ years of experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards
- 2+ years of client-facing and team management experience
- Strong familiarity with Amazon retail media solutions
- Knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus
- Experience planning across CPC and CPM channels
- Understanding of brand and performance media
- Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks
- Ability to articulate a persuasive point of view in written and verbal presentations
- Curious, creative, rigorous, and analytical mindset
- Strong collaboration, client relationship-building, and leadership skills
- Experience navigating cross-functional teams and dynamic organizational environments
Benefits:
- Remote-first organization
- Equal opportunity employer with an inclusive and barrier-free recruitment and selection process
- Reasonable accommodations during recruitment and employment
- Purpose-driven work at a B Corp-certified company
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