Manager, Trade Marketing
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Job Description
Trade Marketing Manager driving brand activations across events and retail for Anheuser-Busch. Responsible for developing plans and executing marketing strategies to enhance brand visibility and sales growth.
Responsibilities:
- Developing plans and tailored playbooks for all channels against their local properties and events
- Mobilizing brand planning
- Sampling execution
- Event and venue activations across territory
- Ticket management
- Resort / Destination planning and execution (where applicable)
- Works with Experiential Team to inform professional or Tier 1 sponsorships
- Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
- Ensures mobile asset requests are complete and aligned with brands / events
- Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
- Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
- Supports the execution of On-Premise plans
- Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
- Manage the ROI for channel programs
- Communicate results and priorities weekly/monthly
- Coach and mentor Trade Activation Managers and wholesaler sales teams
- Direct channel specific pilots; manage optimization of each channel's key levers
- Cascade annual/trimester channel blueprint (Initiatives and Programs)
- KPI's - Channel volume, share, program execution, distribution
Requirements:
- Bachelor's Degree – highly preferred
- 5-7 years sales and/or marketing experience
- In-depth knowledge of regional marketing and sales organization
- Strong communication skills, both internal and external
- Proficiency in PowerPoint, Excel and internal system tools
- Must possess an in-depth knowledge of the On-Premise Channel
- MBA/Advanced Degree (Preferred)
- Willingness to relocate for future opportunities
- Beer/alcohol industry knowledge (Preferred)
Benefits:
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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