Marketing and Events Coordinator
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Job Description
Marketing and Events Coordinator running national and regional conferences for MDpanel, a U.S. medical-opinion marketplace. Managing event logistics, promotion, Salesforce lead capture, budgets, and pipeline reporting.
Responsibilities:
- Plan and run 10–12 national events and support up to 35–40 regional events annually
- Manage registrations, booth and sponsorship deliverables, hotel and travel bookings, shipping, and on-site setup and teardown
- Maintain the master event calendar, event timelines, and checklists
- Support webinars and virtual events as needed
- Partner with national and regional sales leaders on event audience, costs, staffing, and goals
- Deliver pre-event briefings and post-event recaps
- Serve as the primary contact for conference organizers, venues, and vendors
- Negotiate sponsorship packages and marketing add-ons within approved budgets
- Track contract deadlines, process invoices, and maintain booth and promotional inventory
- Set up lead capture, consolidate and enrich event data, and import leads into Salesforce with campaign attribution
- Coordinate prompt lead handoff with Demand Generation and Sales
- Track event spending, reconcile invoices, flag variances, and report on leads, meetings, cost per lead, and pipeline influenced
- Drive event promotion and follow-up through email and social channels
- Draft email and social copy and maintain content and social posting calendars
- Support event collateral production in Canva and Adobe Creative Cloud
- Capture on-site photos and content for post-event marketing
- Communicate status, risks, and changing priorities proactively
- Maintain project tracking and document repeatable event and lead-import processes
Requirements:
- One to three years of experience in event, marketing, or project coordination, ideally in a B2B setting
- Hands-on experience with trade show or conference logistics, including registration, booth, shipping, and vendors
- Comfort managing 5 to 10 concurrent events and projects with competing deadlines
- Strong attention to detail with lead and contact data, including cleanup, deduplication, and CRM import
- Clear, concise written and verbal communication, including writing marketing and social copy
- Ability to work independently with limited direction and adapt to shifting priorities
- Working knowledge of, or willingness to quickly learn, Salesforce, Customer.io, ClickUp, Canva, and Adobe Creative Cloud
- Ability to travel to events, including occasional early mornings, evenings, and weekends
- Experience marketing to healthcare, insurance, claims, legal, or workers' compensation audiences
- Experience with lead capture and enrichment tools such as badge scanning apps, ZoomInfo, Apollo, or similar
- Experience tracking event budgets and reporting on cost per lead or event ROI
- Experience supporting webinars or virtual events
- A degree in marketing, communications, event management, or a related field, or equivalent work experience
- CMP or CAPM certification, or progress toward one
- Valid work authorization for the country in which applying
- No sponsorship assistance available
Benefits:
- Remote, home-office based
- Travel to conferences and events required, estimated at 15% to 25% of the time
- Equal Opportunity Employer
- Diverse and inclusive workplace
- Accommodations during the application or interview process
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