Director of Global Event Marketing
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Job Description
Global event marketing director owning trade shows, sponsorships, and owned conferences for EventMobi’s event-management platform. Managing budgets, pipeline attribution, event technology, and a growing events team.
Responsibilities:
- Own EventMobi’s entire events program, including trade shows, sponsorships, and owned events
- Own the calendar, budget, messaging, pre-show marketing, booth design, shipping, staffing, and on-site execution for trade shows
- Work with Demand Gen and Sales to book meetings before events
- Ensure leads enter HubSpot with attribution
- Act as the event technology expert and create differentiated event activations
- Manage sponsored-event give/get agreements, on-site presence, and database growth through opt-ins
- Partner with Customer Success on sponsored conference event technology
- Identify advocacy opportunities and pass case studies and reviews to Customer Marketing
- Build owned events from local workshops and dinners through the first annual user conference
- Define event objectives, formats, agendas, speakers, venues, run of show, and attendee marketing
- Maintain the single source of truth for each event
- Project manage events, vendors, and contracts
- Forecast budgets and report quarterly recommendations to the VP of Marketing on what to scale, maintain, or cut
- Manage and support the Event Coordinator
- Collaborate with Demand Gen, Sales, Customer Success, Marketing Operations, and the VP of Marketing
Requirements:
- 8+ years in corporate event marketing at a B2B company
- Experience as an exhibitor in the booth, not just as an agency or organizer running the show
- Experience managing a high volume of third-party trade shows and sponsored events portfolio
- Experience planning and executing a mid-size user conference and exclusive dinner series
- Strong event tech experience, including registration platforms, lead capture apps, badge printing, and event app builds using competitors’ platforms
- Experience owning an event budget and demonstrating event returns in pipeline and revenue
- Ability to write event messaging and copy
- Experience with HubSpot and attribution
- Willingness to travel about once a month across North America and Europe
- Safe, comfortable, ergonomic, private, and quiet workspace
- Reliable internet connection with at least 30 Mbps download speed
- Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe
Benefits:
- Stock Option
- Benefits
- 15 days annual leave
- 3 summer days
- Birthday holiday
- Regional in-person gatherings and co-working sessions
- Top-of-the-line hardware
- Best collaboration software for remote work
- Remote work from home
- Referral fee of $2,500 CAD for referrals
- Employee accommodations available upon request
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