Director of Global Event Marketing
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Job Description
Director marketing EventMobi’s global trade shows, sponsorships, and owned events. Building pipeline and customer engagement for its event management platform.
Responsibilities:
- Own EventMobi’s entire events program, including trade shows, sponsorships, and owned events
- Manage event strategy, budgets, messaging, booth design, results, and event portfolio growth
- Own tradeshow calendars, pre-show marketing, booth design, shipping, staffing, and on-site execution
- Work with Demand Gen and Sales to schedule meetings before events
- Ensure leads are captured in HubSpot and properly attributed
- Serve as the event technology expert and create differentiated event activations
- Manage sponsored-event relationships, written give/get agreements, on-site presence, and opt-in database growth
- Partner with Customer Success on sponsored conference event technology
- Identify product adoption opportunities and pass advocacy wins to Customer Marketing
- Build owned events from local workshops and dinners to an annual user conference
- Define event objectives, formats, agendas, speakers, venues, run of show, and attendee marketing
- Maintain the single source of truth for events and project-manage each event
- Own vendors and contracts and forecast budgets
- Report quarterly recommendations to the VP of Marketing on what to scale, maintain, or cut using spend, pipeline, and revenue
- Manage and guide the Event Coordinator and collaborate with VP of Marketing, Demand Gen, Sales, Customer Success, and Marketing Operations
Requirements:
- 8+ years in corporate event marketing at a B2B company
- Experience as an exhibitor in the booth, not just as an agency or organizer
- Managed a high volume of third-party trade shows and sponsored events portfolio
- Involved in planning and execution of a mid-size user conference and exclusive dinner series
- Strong event tech experience, including registration platforms, lead capture apps, badge printing, and event app builds using competitors’ platforms
- Knowledge of IMEX, MPI, PCMA, CSAE, or ASAE is a bonus
- Owned an event budget and demonstrated event returns in pipeline and revenue
- Ability to write event messaging and copy
- Experience with HubSpot and attribution
- Willingness to travel about once a month across North America and Europe
- Safe, comfortable, ergonomic, private, and quiet workspace
- Reliable internet connection with at least 30 Mbps download speed
- Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada and Europe
Benefits:
- Stock Option
- Benefits
- 15 days annual leave + 3 summer days
- Birthday is a holiday
- Regional in-person gatherings and co-working sessions
- Top-of-the-line hardware
- Best collaboration software for remote work
- Referral fee of $2,500 CAD (Internal Only)
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