Director, Events & Experiences
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Job Description
Director leading Power Digital’s B2B events and experiential marketing strategy. Owning tentpole activations, executive experiences, budgets, vendors, and measurable commercial outcomes.
Responsibilities:
- Own the strategy and end-to-end execution of Power Digital’s tentpole event presence
- Define event objectives, audiences, activation concepts, investments, and success plans with the VP of Marketing and CMO
- Build a year-round portfolio of executive dinners, client and prospect gatherings, community events, and creative micro-events in priority markets
- Manage sponsorship evaluation and negotiation, budgets, venues, vendors, production, invitations, attendee experience, travel and logistics, gifting and swag, run-of-show, and post-event follow-up
- Prepare Power leaders through briefing materials, speaking support, schedules, and on-site coordination
- Collaborate with Partnerships, marketing, and sales stakeholders to connect events with priority audiences, accounts, partners, campaigns, and commercial goals
- Employ AI technologies to enhance event planning, research, personalization, operational workflows, and post-event analysis
- Build repeatable playbooks, timelines, measurement frameworks, and post-event recaps
- Track event performance, attendance and engagement, budgets, execution quality, and post-event learning
- Build and continuously refine Power Digital’s annual event and experiential strategy
- Create distinctive activations and a repeatable micro-event engine
- Perform other applicable or related duties as assigned
Requirements:
- 6+ years of experience owning B2B events, experiential marketing, field marketing, or a closely related function, with direct responsibility for complex in-person programs
- Track record of taking events from strategy through on-site execution, including budgets, sponsorships, vendors, production, executive participation, and post-event measurement
- Strong knowledge of the marketing, advertising, commerce, technology, or adjacent ecosystem
- Exceptional project management and organizational skills
- Strong creative judgment and willingness to test unconventional ideas
- Clear, confident communication and strong executive presence
- Ability to influence stakeholders, negotiate externally, and prepare senior leaders for high-visibility moments
- High ownership and reliability
- Flexibility to travel regularly and be hands-on before, during, and after events
- Legally eligible to work in the U.S.
Benefits:
- 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
- Equal Opportunity Employer
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