Marketing Operations Manager
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Job Description
Marketing Operations Manager owning HubSpot campaigns, data quality, attribution, and reporting. Supporting Deque’s mission-driven web accessibility software and services business.
Responsibilities:
- Serve as primary administrator for HubSpot Marketing Hub, including users, permissions, properties, integrations, and platform hygiene
- Build, test, QA, and deploy email campaigns, nurture workflows, landing pages, forms, CTAs, and lists
- QA campaigns for links, personalization tokens, rendering, mobile display, and accessibility
- Manage the campaign calendar and keep launches on schedule
- Maintain naming conventions, folder structure, and campaign taxonomy
- Administer lifecycle stages, lead scoring, Signals, and MQL definitions
- Manage sales handoffs, SLAs, and follow-up tracking
- Maintain HubSpot/Salesforce data synchronization and resolve field mapping and data conflicts
- Perform database hygiene, including deduplication, enrichment, segmentation, bounce management, and unengaged-contact management
- Manage subscription preferences, suppression lists, email deliverability, sender reputation, authentication, and inbox placement
- Build and maintain dashboards for campaign performance, funnel conversion, and pipeline contribution
- Own UTM governance and campaign tracking
- Deliver reporting to marketing and sales leadership and investigate data anomalies
- Administer and integrate webinar, enrichment, event registration, advertising, and sales engagement tools
- Support registration, lead capture, and follow-up operations for Deque events, including axe-con
- Evaluate tools, document the martech stack, and retire redundant tools
- Document processes for repeatable campaign execution
- Ensure marketing emails, forms, and landing pages conform to WCAG standards
- Maintain compliance with GDPR, CAN-SPAM, CASL, and related contact-data requirements
Requirements:
- 5+ years in marketing operations, demand generation operations, or a closely related role
- Deep, hands-on HubSpot experience, including day-to-day administration of a Marketing Hub instance
- Working knowledge of Salesforce and marketing-sales data flows
- Demonstrated ownership of lead lifecycle design, scoring models, and routing logic
- Strong analytical skills and spreadsheet proficiency
- Confidence building reports and explaining data insights to non-specialists
- Meticulous attention to detail, especially in QA
- Clear written communication and documentation skills
- Ability to manage multiple concurrent campaigns and prioritize independently
- Familiarity with agentic workflows and automation capabilities
- Nice-to-have: HubSpot certifications (Marketing Hub, Marketing Software, Reporting)
- Nice-to-have: B2B SaaS experience, particularly with a technical or developer-facing audience
- Nice-to-have: Familiarity with WCAG, ADA, or Section 508, or genuine interest in learning them
- Nice-to-have: Experience with SQL, a BI tool, or marketing attribution modeling
- Nice-to-have: Experience supporting an ABM program or sales-led enterprise motion
- Resume and cover letter required
- Reference and background checks required
Benefits:
- Equal Employment Opportunities
- Reference and background checks
- Opportunity to work for a women-owned and operated company
- Flat and welcoming organizational structure
- Support systems and collaboration with accessibility experts
- Opportunity to contribute to W3C Accessibility Working Groups
- Opportunity to work with a mission-driven web accessibility software and services company
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