Marketing Campaign Manager – SLED
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Campaign Manager leading digital marketing campaigns in B2B space for SLED market. Driving demand generation through strategic planning and execution of paid media campaigns.
Responsibilities:
- Plan, execute, and optimize integrated demand generation campaigns across Google Ads, LinkedIn, display networks, and other paid channels.
- Own campaign strategy for assigned SLED verticals, aligning messaging and targeting ICPs, buyer personas, and stages of the funnel.
- Collaborate cross-functionally with product marketing, creative, content, and marketing ops to ensure campaigns are on-brand, well-segmented, and fully optimized for lead capture and conversion.
- Leverage Salesforce and marketing automation platforms to track campaign performance, pipeline contribution, and ROI.
- Manage budgets and forecasts, ensuring efficient spending across channels and continuous improvement of cost per lead and cost per opportunity.
- Experiment with new platforms and tactics (e.g., intent data, ABM platforms, syndication, social) to reach and convert high-value audiences.
- Partner with sales and BDR teams to ensure strong lead follow-up, closed-loop reporting, and alignment on lead quality.
Requirements:
- 4–7 years of experience in B2B demand generation or paid media campaign management, ideally in SaaS or technology.
- Proven success managing Google Ads, LinkedIn Ads, and other paid digital channels to drive pipeline and revenue.
- Hands-on experience with Salesforce, Marketo or HubSpot, and familiarity with ABM platforms (Demandbase, 6sense, or similar).
- Strong understanding of B2B buyer journeys, funnel metrics, and campaign attribution.
- Experience marketing to state/local governments, higher-ed, and K-12 or familiarity with these verticals is preferred but not required
- Analytical mindset with experience building performance dashboards and optimizing campaigns based on data. You should be proficient in Excel and Google Analytics — experience with Looker Data Studio is a plus.
- Excellent communication and project management skills with the ability to manage multiple campaigns simultaneously.
- Collaborative, resourceful, and proactive — comfortable owning results from strategy through execution.
Benefits:
- Competitive salary plus uncapped commission
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- The work/life set up you need to be successful.
- Employee Choice Benefit
Similar Jobs
Associate Campaign Manager
Associate Campaign Manager for ACS CAN managing public education and policy initiatives to reduce tobacco use. Collaborating with teams to execute state-by-state campaigns and story collection strategies.
Senior Demand Generation Manager
Demand Generation Manager at Workday driving global demand programs for pipeline contribution. Leading multi-channel integrated campaigns while collaborating with sales and marketing teams for measurable impact.
Demand Generation Manager
Demand Generation Manager responsible for leading campaigns to drive pipeline growth in B2B SaaS environment. Collaborating with teams for effective campaign execution and tracking results.
Paid Ads Specialist – Google, Meta, LinkedIn, YouTube
Paid Ads Specialist tasked with managing digital advertising campaigns across multiple platforms. Work remotely from the Philippines or South Africa with a focus on optimizing client marketing efforts.
Senior PPC Manager
Senior PPC Manager leading strategy and scaling performance for legal clients at Rankings.io. Mentoring team and overseeing large-scale campaign planning, budgeting, and performance optimization.
Paid Social Manager
Paid Social Manager leading social media strategies at Abe, focusing on B2B advertising campaigns. Collaborate to optimize LinkedIn ads and drive results for mid-market and enterprise clients.
Paid Social Manager
Paid Social Manager focusing on building social media advertising strategies for clients at Abe. Leading a team and driving successful paid social campaigns on LinkedIn.
Senior Paid Social Strategist
Senior Paid Social Strategist responsible for managing LinkedIn strategies for B2B clients in a growing agency. Overseeing social media accounts and executing paid media campaigns.
Senior Paid Social Strategist
Senior Paid Social Strategist overseeing Social Media accounts for B2B clients at Abe. Collaborate with teams to execute high-performing campaigns on LinkedIn and boost ROI.
Paid Social Strategist
Paid Social Strategist at Abe, a remote agency focused on LinkedIn and social media advertising strategies. Lead the execution of paid media campaigns and client account management.
Campaign Manager
Campaign Manager responsible for end-to-end marketing campaigns in B2B SaaS. Collaborating across teams to drive performance analytics and optimize outcomes for business communication solutions.
Intake Specialist – Legal Intake, Client Conversion Specialist
Intake Specialist managing client intake for legal services, working remotely from Brazil. Guiding clients through the intake process with professionalism and support.
Intake Specialist – Legal Intake, Client Conversion
Connecting potential clients with their legal needs as an Intake Specialist for a US-based company. Providing exceptional customer service from a remote location.
Performance Marketing Manager
Performance Marketing Manager at Lecram Marketing GmbH focusing on performance marketing and customer support in the bio sector. Opportunity for rapid career advancement as the first project manager in the team.
Demand Generation Manager
Demand Generation Manager focusing on B2B growth marketing for US startups with Latin American Executive Assistants. Building pipeline and optimizing performance in a fast-paced, execution-focused environment.
Performance Marketing Manager – Social Ads Focus
Performance Marketing Manager for E-commerce brands optimizing Paid Social campaigns remotely. Leading strategy, managing budgets, and collaborating with content teams for effective marketing.
Direct Response Copywriter – Performance Marketing, Funnels
Direct Response Copywriter at Evolve Digital working remotely on converting landing pages and marketing funnels. Collaborating with a performance team to optimize content and drive sales success.
Demand Generation Rep II
Demand Generation Rep driving lead generation and business growth strategies at Honeywell. Collaborating with teams to optimize campaigns and contribute to market leadership.
Senior Campaign Manager – Accounts with large Google Ads budgets
Senior Campaign Manager at Searchperts overseeing Google Ads for large e-commerce clients. Focusing on performance optimization and collaboration with internal teams to achieve campaign goals.
Paid Media Specialist
Paid Media Specialist managing media campaigns for e-commerce brands. Working with analytics and optimization strategies for successful paid traffic conversion.