Marketing Communications Manager – Retiree Health Solutions
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Job Description
Marketing Communications Manager developing consumer-focused campaigns for Medicare products and services. Collaborating with teams on retiree engagement and brand alignment strategies.
Responsibilities:
- Develop scalable and ongoing consumer-focused campaigns and engagement strategies promoting products, services, tools and benefits.
- Developing and ensuring accuracy of multi-channel campaigns focused on retiree engagement strategy.
- Supporting daily operations related to client-facing transition, Age-in/Retire-in, and ongoing retiree engagement programs.
- Collaborating with the Client Management team on these initiatives.
- Building and refining the ways the organization engages potential and existing B2C and retail customers by exploring and leveraging traditional, innovative strategies.
- Serving as a brand ambassador, collaborating with the Creative team to align programs with the Retiree Health and Alight brands.
Requirements:
- 5+ years’ experience using Market Research, Marketing Metrics and program analytics to create performance benchmarks and measure attribution and campaign effectiveness.
- Demonstrate expertise in creating specialized communication and educational materials within the healthcare sector, focusing on Medicare and individual or family populations.
- Be experienced in the insurance and retiree industry, particularly those familiar with employer-driven, affinity partnership, and retail-focused products and services.
- Demonstrate in-depth knowledge of the retiree marketplace and proven experience delivering wellness content using data, research, and insights to achieve results.
- Have advanced education in Marketing, Advertising, Communication, Business or another related field.
Benefits:
- health, dental and vision coverages starting Day One
- wellbeing programs
- retirement plans with contribution matching
- generous time off
- parental leave
- continuing education
- career growth opportunities
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