Marketing Program Manager
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Job Description
Contract Integrated Marketing & Community Program Manager responsible for engaging an executive community of CTOs, CIOs, and senior engineering leaders.
Responsibilities:
- Own the SELF Member Experience
- Drive the end-to-end execution of SELF as a cohesive community experience, not just a series of campaigns
- Ensure every touchpoint—from onboarding to events to content—feels intentional, high-quality, and aligned to the community’s value proposition
- Continuously evolve the program based on member feedback, engagement signals, and strategic priorities
- Orchestrate cross-channel initiatives across events, content, digital touchpoints, and in-person experiences
- Translate high-level strategy into coordinated execution across multiple workstreams and teams
- Ensure alignment across Field Marketing, Content, Brand, Sales, and Technical stakeholders
- Support member recruitment through nominations, referrals, and curated outreach strategies
- Help design and execute engagement strategies that foster peer-to-peer connection, thought leadership, and long-term participation
- Contribute to shaping the future online community environment and member journey
- Lead execution of key program elements including: Executive dinners and curated in-person gatherings, Virtual salons and roundtables, Insight-driven content and thought leadership moments
- Ensure each experience delivers value, fosters connection, and reinforces our client's brand with senior leaders
- Own program timelines, workbacks, and cross-functional coordination to ensure seamless execution
- Maintain visibility into priorities, risks, and dependencies while keeping stakeholders aligned
- Bring structure and clarity to a fast-moving, evolving program
- Partner with Marketing Ops and RevOps to define success metrics aligned to engagement, community growth, and influence
- Track program performance and identify opportunities to improve experience quality and impact
- Translate insights into actionable recommendations
Requirements:
- Experience in integrated marketing, community programs, executive engagement, or experiential marketing (B2B preferred)
- Strong track record of managing cross-functional programs with multiple stakeholders and touchpoints
- Experience building or supporting communities, advisory boards, executive programs, or strategic events
- Ability to operate in ambiguity while creating structure, clarity, and momentum
- Strong communication skills, especially when working with senior stakeholders and cross-functional teams
- Highly organized, detail-oriented, and proactive with a strong sense of ownership
- Experience working with both in-person and digital community experiences is a strong plus
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