Marketing Specialist
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Job Description
Digital Marketing Services Production Specialist executing and managing campaigns for digital marketing. Requires technical skills and collaboration in a remote setup supporting US operations.
Responsibilities:
- Build, launch, and optimize digital marketing campaigns across multiple platforms and products
- Execute display advertising, retargeting campaigns, email marketing initiatives, lead gen solutions, and social media paid advertising
- Manage lead generation programs and webinar campaigns from setup to completion
- Monitor campaign performance and make real-time optimizations
- Coordinate with clients and internal teams on campaign specifications and requirements
- Troubleshoot technical issues and platform challenges
- Maintain campaign documentation and best practices
- Ensure all campaigns are delivered on time and meet performance expectations
Requirements:
- Background knowledge of digital marketing products including display ads, retargeting, email marketing, lead generation, webinars, and social media paid advertising
- Hands-on experience with digital marketing platforms and campaign management tools
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Experience with project management tools like Smartsheets and Asana
- Strong technical aptitude for learning new platforms and tools quickly
- Excellent communication skills for client and team coordination
- Detail-oriented approach to campaign setup and quality assurance
- Deadline-driven with ability to manage multiple concurrent campaigns
- Proactive problem-solving skills and ability to work independently
- Strong organizational skills for managing complex campaign workflows
Benefits:
- Flexible work arrangements
- Professional development
- Commitment to continuous learning
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