Senior Channel Marketing Specialist
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Job Description
Senior Channel Marketing Specialist at VistaPrint managing lifecycle marketing strategies across multiple channels. Responsible for campaign execution and performance analysis to drive customer engagement.
Responsibilities:
- Own and execute lifecycle marketing strategies across email, push notifications, and on-site channels
- Utilize Iterable, Braze, or similar tools to build, launch, and optimize lifecycle campaigns
- Leverage customer data and behavioral insights for segmentation, personalization, and campaign strategy
- Monitor and analyze campaign performance, generating insights and recommendations
- Collaborate with cross-functional teams (product, analytics, sales, copywriting, and design)
Requirements:
- 3+ years of experience in CRM, lifecycle management, or channel marketing
- Proven ownership of multi-channel campaigns and measurable impact
- Strong analytical mindset with the ability to interpret data
- Experience with marketing automation platforms (Iterable, Braze, etc.) and CRM systems
- Experience with continuous A/B testing
- Solid understanding of segmentation, personalization, and lifecycle marketing principles
- Strong communication and organizational skills
Benefits:
- Inclusive community
- Growing opportunities
- Award-winning Remote-First company
- Empowering diverse contributions
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