Field Marketing Manager
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Job Description
Field Marketing Manager developing localized marketing strategies and driving brand initiatives for DICK’S Sporting Goods. Collaborating with regional teams and managing community engagements to enhance market presence.
Responsibilities:
- Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community
- Bring the DICK’S brand to life in key sports moments through local activations
- Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans
- Monitor and analyze competitive activity and activate proactive and defensive strategies that expand market share and sustain brand leadership
- Collaborate with GO marketing team to craft locally resonate strategies & tactics that drive traffic to the new store openings
- Strategically guide event planning, experiential activations, and brand-led experiences that position House of Sport DICK’s Sporting Goods as a retail destination and community hub
- Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation
- Oversee local media strategies to amplify local brand storytelling and drive meaningful traffic to these high-priority stores
- Build and maintain strong strategic relationships across local youth, high-school, and collegiate sports organizations to drive brand loyalty and revenue
- Leverage proprietary assets to create differentiated experiences, enhance athlete value propositions, and deepen community ties
- Activate national partnerships locally, amplifying brand presence through tailored community experiences and grassroot efforts
- Manage tiered giving program within territory and support local grant giving and execution through regional grant giving budget.
- Champion operational excellence across partner and vendor relationships, events, and programs
- Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation
- Serve as a media-trained brand spokesperson for local press opportunities and brand-led storytelling.
- Serve as a member of the district cross‑functional leadership team, bringing marketing expertise while also contributing to conversations and decision‑making across all areas of the business.
- Lead assigned Areas of Responsibility (AORs) across priority field marketing initiatives, partnering with cross‑functional stakeholders and peer teams to drive aligned planning, execution, and results
- Championing the Loyalty program in stores and local communities, helping teams understand and embrace the program.
Requirements:
- Bachelor's Degree
- 5-7 years of experience with 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment
- Possess a valid driver’s license
- Successfully pass comprehensive criminal background and motor vehicle checks
- Excellent interpersonal and team building skills
- Ability to multi-task and work independently in a fast-paced environment
- Flexible availability in work schedule including some nights, weekends and holidays
- Some travel within territory required.
Benefits:
- Competitive total rewards package including incentive, equity, and benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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