Field Marketing Manager – Columbus & Cleveland
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Job Description
Field Marketing Manager shaping regional marketing strategy for DICK'S Sporting Goods. Developing and executing localized marketing programs to enhance brand awareness and community engagement.
Responsibilities:
- Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community
- Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans
- Monitor and analyze competitive activity and activate proactive strategies that expand market share and sustain brand leadership
- Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation
- Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation
Requirements:
- Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications
- 5-7 years of experience with 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment
- Possess a valid driver’s license
- Successfully pass comprehensive criminal background and motor vehicle checks
- Excellent interpersonal and team building skills
- Ability to multi-task and work independently in a fast-paced environment
- Flexible availability in work schedule including some nights, weekends, and holidays
- Some travel within territory required.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible working hours
- Professional development opportunities
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