Senior Marketing Analytics Consultant
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Job Description
Senior Marketing Analytics Consultant measuring global fintech marketing impact with SQL and Tableau. Translating customer data into channel strategy, ROI recommendations, and business insights.
Responsibilities:
- Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes
- Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems
- Develop and maintain dashboards, visualizations, and performance reports using Tableau
- Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets
- Deliver insights to optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness
- Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments
- Partner with marketing, product, and analytics stakeholders to translate business needs into analytical solutions
- Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making
- Ensure data accuracy and consistency through regular validation and quality checks
- Stay current with industry trends in marketing analytics, attribution, and measurement methodologies
Requirements:
- Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics)
- 4-5 years of experience in marketing analytics, data analytics, or related fields
- Strong proficiency in SQL for data extraction and manipulation
- Hands-on experience with Tableau for visualization and reporting
- Solid understanding of marketing measurement concepts, attribution, and performance analytics
- Excellent communication skills with the ability to translate data into compelling narratives
- Demonstrated experience collaborating with stakeholders and influencing decisions
- Strong analytical thinking, problem-solving abilities, and attention to detail
- Ability to work independently, take initiative, and manage multiple priorities
- Preferred: Experience working with fintech, financial services, or digital-first consumer businesses
- Preferred: Familiarity with marketing attribution models, MMM, or experimentation frameworks
- Preferred: Experience leading a team
- Preferred: Exposure to additional BI or data visualization tools
- Preferred: Experience with GA4 and BigQuery
- Preferred: Understanding of predictive modeling or statistical analysis techniques
Benefits:
- Annual bonus
- Benefits information provided via US Careers and Benefit
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