Senior Channel Field Marketing Manager
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Job Description
Field and channel marketing manager driving Singapore pipeline for Horizon3.ai’s autonomous cybersecurity platform. Leading partner programs, demand generation, and regional go-to-market execution.
Responsibilities:
- Own and execute the integrated marketing plan for Singapore, aligned to APJ revenue priorities and sales targets
- Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement
- Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM
- Support regional sales teams with campaign strategy, market insights, and program execution
- Build and execute partner marketing plans with resellers, distributors, MSSPs, alliances, and channel ecosystem partners
- Drive MDF/co-marketing investment toward measurable pipeline outcomes
- Launch partner-led demand generation campaigns, enablement programs, and joint market initiatives with the channel team
- Strengthen relationships with channel sales leaders and partner account teams
- Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams
- Monitor campaign performance and optimize based on ROI, conversion, and pipeline metrics
- Build quarterly business reviews and performance updates for leadership
- Share best practices across APJ and contribute to scalable regional programs
- Support both Enterprise and Commercial Sales representatives
Requirements:
- 6+ years in B2B technology marketing, ideally within Cybersecurity
- Experience marketing to Singapore and the general Asia Pacific region
- Strong experience across field marketing, channel/partner marketing, and demand generation
- Proven success supporting revenue teams and delivering measurable pipeline growth
- Experience with indirect routes to market including VARs, distributors, alliances, and service providers
- Strong commercial acumen and ability to prioritise investment by market opportunity
- Comfortable operating in matrixed, fast-growth environments
- Excellent executive communication and stakeholder management skills
- Experience using Salesforce (listed as SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24
- Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
- Experience with ABM strategy and enterprise account engagement
- Candidates must address whether they require employment visa sponsorship to work in Singapore
Benefits:
- Equity package in the form of stock options for all full-time roles
- Health, vision & dental insurance for you and your family
- Flexible vacation policy
- Generous parental leave
- Career development opportunities
- Inclusive and collaborative culture
- Competitive salary and benefits
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