Media Analyst
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Job Description
Analista de Mídia Júnior gerenciando campanhas Google Ads e Meta Ads para clientes da NP Digital Brasil. Otimizando investimentos, métricas de performance e resultados de uma carteira de até quatro clientes.
Responsibilities:
- Plan, set up, monitor, and optimize paid media campaigns on Google Ads and Meta Ads
- Monitor campaign performance and the progress of key performance indicators on a daily basis
- Manage investments and budget allocation for each client
- Identify optimization opportunities and recommend campaign adjustments
- Conduct performance analyses and interpret data to support decision-making
- Monitor metrics such as CTR, CPC, CPM, CPA, CPL, ROAS, and conversions
- Support the development of media strategies aligned with clients’ business objectives
- Prepare reports and performance analyses
- Participate in meetings and alignment sessions with clients and internal teams, as needed
- Collaborate with Account Management, Creative, Data, and other relevant teams
- Ensure the organization of workflows, campaigns, deadlines, and deliverables for a portfolio of up to four clients
Requirements:
- Hands-on experience managing paid media
- Previous experience at a marketing or advertising agency
- Experience with Google Ads and Meta Ads
- Knowledge of performance metrics and key performance indicators
- Ability to analyze data and identify improvement opportunities
- Basic knowledge of campaign planning, setup, and optimization
- Strong organizational skills to manage multiple clients, campaigns, and deadlines simultaneously
- Good communication skills and the ability to collaborate with different teams
- Analytical, curious, and results-oriented mindset
- At least one year of professional experience in paid media, as required by the screening knockout question
- Experience with Google Ads and Meta Ads, as required by the screening knockout question
Benefits:
- Flexible working hours
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