Media and Marketing Reporting Analyst
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Job Description
Media and Marketing Data Scientist at Go Fish Digital, bridging datasets with insights and overseeing tracking for ecommerce clients. Collaborating with analytics and media teams for consistent reporting.
Responsibilities:
- Serve as the primary analytics contact for assigned clients
- Participate in client calls to present performance, explain data, and provide actionable recommendations
- Support the development of measurement frameworks, especially for ecommerce clients
- Translate business goals into clear tracking and reporting approaches
- Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
- Guide GTM (web + server-side) structure and GA4 event design
- Support advanced implementations including Meta CAPI and Enhanced Conversions
- Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
- Identify and resolve tracking gaps that impact data quality
- Work closely with media teams to align tracking with campaign strategy
- Act as a bridge between analytics and media for troubleshooting and QA
- Support internal standardization of tracking and reporting practices
Requirements:
- 5–8+ years in digital analytics, preferably in an agency environment
- Strong ecommerce tracking experience
- Expertise in GTM (web + server-side), GA4, and platform conversion tracking
- Experience with Meta CAPI and Enhanced Conversions
- Client-facing experience
Benefits:
- Paid time off
- Professional development opportunities
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