Media Buyer, Creative Strategist
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Job Description
Media buyer and creative strategist owning DTC growth accounts for performance marketing agency Sweat Pants Agency. Managing Meta campaigns, creative testing, landing pages, client relationships, and new-customer economics.
Responsibilities:
- Own 4 to 6 DTC accounts end to end as strategist, media buyer, creative lead, and direct client contact
- Manage client relationships, present results and plans, and defend strategic decisions
- Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries to identify angles and objections
- Use internal OCR and ad-transcription tooling to connect creative with account performance
- Write creative briefs, scripts, hooks, ad copy, and advertorial copy
- Direct editors and designers, run revision rounds, and maintain the quality bar
- Launch approximately 8 to 10 new ads per week
- Build and test advertorials, comparison pages, and product detail pages using Claude Code and Vercel
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, and checkout
- Report on new-customer economics using NC-CPA and NC-ROAS
- Take client calls during US Eastern business hours
Requirements:
- Hands-on Meta advertising experience with meaningful spend for DTC and eCommerce brands
- Demonstrated results involving CPA, ROAS, revenue, and implemented changes
- AI-native; already uses Claude or an equivalent tool as part of regular work
- Ability to build and ship a landing page using Claude or equivalent
- Ability to research, write, and build a converting page from scratch
- Native or near-native English direct-response writing ability
- Ability to write hooks, scripts, ad copy, and advertorials using customer language
- Clear communication skills for explaining ideas, selling recommendations, pushing back with clients, and raising problems early
- Creative judgment and ability to direct creative work and hand off appropriately
- Ability to work US Eastern business hours for client calls
- Ability to manage up to six accounts
- Experience operating budgets ranging from $30,000 per month to $1,000,000 per month
- Shopify store or eCommerce brand experience is a bonus
Benefits:
- Work on real DTC and eCommerce brands with real budgets
- Aggressive testing and rapid learning environment
- Build scalable frameworks
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work with worldwide hiring
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