Media Buyer – Creative Strategist
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Job Description
Remote Media Buyer / Creative Strategist scaling DTC and ecommerce brands through Meta and TikTok advertising. Building creative testing roadmaps, managing large ad budgets, and diagnosing full-funnel performance.
Responsibilities:
- Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
- Build creative testing roadmaps, develop angles, and write briefs for editors
- Manage ad budgets ranging from $30k/month to $1m/month per client
- Diagnose the full funnel and identify whether issues involve creative, offer, or conversion
- Communicate results, plans, and next steps clearly with clients
- Source UGC talent, write scripts, and direct content when needed
- Generate new creative angles from reviews, competitor ads, and comments
- Work with editors to create winning ad variations
- Challenge assumptions, adapt quickly, and explain strategic decisions
- Move quickly, follow through, and take ownership of outcomes
Requirements:
- Hands-on experience scaling eCommerce brands
- Experience managing Meta Ads with real spend and demonstrable CPA, ROAS, and revenue results
- Ability to own paid media strategy for DTC/eCommerce clients across Meta and TikTok
- Ability to build creative testing roadmaps, develop angles, and write briefs for editors
- Ability to diagnose whether funnel issues are related to creative, offer, or conversion
- Clear client communication skills for presenting results, plans, and next steps
- Experience sourcing UGC creators, writing scripts, and directing content when needed
- Ability to derive creative insights from reviews, competitor ads, and comments
- Experience collaborating with editors to create winning ad variations
- Ability to challenge assumptions, adapt quickly, and explain strategic decisions
- Ownership, urgency, speed, and follow-through
- Shopify store or eCommerce brand ownership/operation is a bonus
- Video editing or design skills are a plus
Benefits:
- Work on real brands with real budgets
- Aggressive testing and rapid learning environment
- Opportunity to grow into senior strategy and take on more responsibility
- Career growth opportunities based on performance
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