Mid-level Business Analyst – Planning and Projects
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Job Description
Analyst developing strategic projects in demand generation focusing on AI solutions to enhance commercial operations in education. Collaborating with stakeholders across various areas to optimize performance and drive results.
Responsibilities:
- Develop and structure strategic Demand Generation projects, focusing on automations, development and use of artificial intelligence, enabling channel initiatives (inbound, outbound, events, partnerships, MGM (referral programs), cross-sell) and internal commercial operation projects.
- Serve as a bridge between strategy and execution, turning business needs into practical, scalable, data-driven solutions (e.g., process automations, qualification flows, tool integrations, funnel improvements).
- Work cross-functionally with stakeholders across different channels and areas, navigating teams such as marketing, sales and operations to ensure alignment on objectives, priorities, scope and project deliveries for the area.
- Monitor, analyze and report on Demand Generation performance, tracking funnel metrics, identifying bottlenecks and proposing continuous optimization actions in partnership with the channels.
- Support the development of the team’s quarterly and annual plans, contributing analyses, projections, historical learnings and scenario simulations to inform strategic decisions.
- Contribute to the evolution of the team’s intelligence by organizing data, structuring analyses, documenting learnings and strengthening governance of metrics, processes and rituals with stakeholders.
Requirements:
- Strong business sense, with the ability to understand the business context, question assumptions, prioritize problems that create real impact, evaluate trade-offs and connect operational initiatives to strategic objectives.
- Experience with generative AI tools and models, including prompt creation, testing use cases and assessing practical impact on day-to-day operations. Experience building or maintaining automation flows using low-code/no-code tools such as n8n, Zapier, Make or similar, integrating systems and data to solve real operational problems.
- Practical knowledge of BI tools, including advanced spreadsheets and intermediate-level SQL.
- Ability to structure and execute projects in an agile way, performing well in a fast-paced environment with multiple priorities, short learning cycles and a strong delivery focus.
- Experience analyzing and monitoring performance metrics, comfortable working with data and KPIs, interpreting results, generating hypotheses and proposing practical improvement actions.
- Experience interacting with multiple stakeholders across areas and channels, with the ability to align expectations, foster constructive discussions, communicate decisions and rapidly adjust course.
- Hands-on, critical and results-oriented profile, with autonomy, a constant focus on continuous improvement, strong prioritization skills and a desire to learn quickly.
Benefits:
- Meal and/or food allowance
- Health and dental insurance
- Transportation allowance
- Extended maternity and paternity leave
- Childcare assistance
- Health and well-being partnerships with Wellhub and Zenklub
- Education incentives
- Discounts on airline tickets
- Partnership for pet health insurance
- Access to Arco educational materials for employees' children
- Partnerships for MBA and postgraduate programs
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