Narrative Director
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Job Description
Narrative Director leading storytelling strategy across various media for United We Dream. Responsible for narrative direction that supports advocacy and social justice initiatives.
Responsibilities:
- Lead the development and implementation of UWD’s overarching narrative strategy across all media and public-facing channels
- Develop narrative strategies and tactics rooted in UWD’s long-term vision, grounded in cultural and political analysis
- Develop and execute rapid response strategies
- Design and oversee integrated plans combining social media, earned media, and cultural tactics
- Serve as the final editor and quality control for all written external content
- Guide the direction and production of relevant content
- Cultivate and manage relationships with media institutions and influencers
- Represent UWD publicly as a spokesperson during key media and cultural moments
- Manage a diverse team of employees, providing direction and feedback
- Ensure all messaging and content align with UWD’s brand identity
Requirements:
- Must demonstrate exceptional adaptability
- 6+ years of experience in narrative strategy, communications, media, or cultural work, ideally within advocacy, organizing, or social justice movements
- An excellent writer and editor with strong political and cultural analysis
- Deep understanding of the power of narrative in movement building and political change
- Reliable and highly motivated team player
- Proven leadership and management experience
- Experience building and sustaining media relationships
- Track record of developing successful creative content and campaigns across digital and traditional platforms
- Deep expertise in audience engagement, particularly with young people
- Strategic thinker with the ability to turn complex issues into compelling messages
- Bilingual (Spanish/English) is a strong plus.
Benefits:
- 10–22 days annually, based on years of service
- 12 holidays + 2-week winter office closure (Dec–Jan)
- 4% employer contribution to 403(b)
- 12 weeks paid family leave (after 1 year of service)
- Comprehensive Medical, Dental, Vision, and Life insurance
- $2,000 annual stipend for professional development
- $120/month utilities reimbursement + $500 annual office reimbursement
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