On-Trade Area Manager
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Job Description
Responsable de secteur développant les ventes de spiritueux Campari auprès des réseaux CHR, cavistes et distributeurs autour de Dijon. Gestion de clientèle, promotions, visibilité et suivi CRM.
Responsibilities:
- Develop sales in volume, revenue, and numeric distribution for the brands in the portfolio among hospitality, restaurant, and café (HORECA) customers, wine merchants, distributors, and Cash & Carry outlets
- Build a sustainable customer base of HORECA establishments and independent wine merchants through tailored action plans and promotional plans
- Develop local business relationships with distributors and Cash & Carry outlets while complying with national agreements
- Implement resale action plans and optimize resources and investments at customer locations
- Conduct regular, structured customer visits and report on activities via the CRM
- Keep customer database information up to date
- Ensure brand visibility through generic and dedicated point-of-sale tools
- Organize joint field visits with wholesalers’ sales teams
- Monitor competitors and provide regular updates to the line manager
- Manage assigned sales and delegated marketing budgets, as well as business expenses, responsibly
- Attend sales meetings and training sessions organized by the regional management team
- Use the CRM daily during customer appointments to record product availability and current market prices
Requirements:
- Experience in the beverage industry and the prescriber channel
- Curiosity and empathy
- Product knowledge
- Sales methods and techniques
- Ability to work independently within an established framework
- Attention to detail
Benefits:
- Equal employment opportunities in all aspects of employment
- Participation in sales meetings and training sessions organized by the regional management team
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