Online Membership Associate, Community Engagement
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Job Description
Online Membership Associate engaging the public through social media for a conservation non-profit. Supporting membership growth and conservation efforts through digital engagement and content management.
Responsibilities:
- Assist in curating the Center’s social media presence across major and emerging platforms, including planning, scheduling, publishing, monitoring, and optimizing content.
- Treat the Center’s social channels as a living digital publication, ensuring content is timely, accurate, compelling, audience-aware, and aligned with the organization’s mission.
- Help implement social strategies that increase reach, engagement, supporter acquisition, donor conversion, sustainer growth, and membership growth, including broadcast channels, subscriber channels, DM journeys, and more.
- Collaborate with both Senior Online Membership Associates to develop and then implement platform-specific editorial calendars and campaign plans.
- Package organizational priorities, campaign updates, legal wins, scientific information, breaking news, advocacy opportunities, and fundraising messages into engaging social content.
- Write sharp, clear, compelling social copy, captions, hooks, headlines, calls to action, and community-facing messages.
- Identify opportunities to adapt long-form content, email content, reports, press materials, campaign materials, and internal updates into digestible social-first content.
- Coordinate with content producers to publish and distribute videos, graphics, cutdowns, templates, and other creative assets on social channels.
- Monitor platform trends, social conversations, memes, creator formats, algorithm changes, and emerging best practices to recommend timely content opportunities.
- Engage directly with followers and commentors, identify influencers and potential partners.
- Surface emerging trends to inform campaign planning.
- Help maintain channel voice, posting standards, accessibility practices, and quality control across all social platforms.
- Participate in reporting and analyzing metrics on social media performance, including reach, engagement, audience growth, traffic, conversions, and content trends.
- Use performance data to help improve future content, posting strategies, creative formats, audience engagement, and generating reports to communicate that to the entire team.
- Support rapid-response content needs during urgent campaign moments, breaking news, legal developments, or major organizational opportunities.
- Contribute to team project management tools and editorial calendars to help identify needs, deadlines, and production priorities.
- Perform other job-related duties as assigned.
Requirements:
- 3-5 years of experience managing social media channels, digital editorial content, audience engagement, digital communications, journalism, advocacy communications, or a related field.
- Experience using Sprout Social or other similar social media management platforms.
- Excellent writing, editing, headline writing, and editorial judgment.
- Deep understanding of major social media platforms and their distinct audiences, formats, best practices, and content expectations.
- Ability to translate complex issues into clear, accurate, compelling, and accessible digital content.
- Experience planning and maintaining editorial calendars across multiple channels.
- Experience using social media management, scheduling, reporting, and listening tools.
- Ability to analyze social media performance and use metrics to improve content strategy.
- Knowledge of current social media trends, platform changes, creator formats, and emerging digital behaviors.
- Strong project management skills and ability to manage fast-moving content needs under deadlines.
- Ability to collaborate effectively with content producers, campaigners, writers, designers, fundraisers, and communications staff.
- A mission-minded self-starter able to work independently or collaboratively with a geographically distributed team and organization.
- A passion for and knowledge of the natural world and biodiversity.
- Willingness to speak up and offer recommendations, suggestions, and ideas.
- Strong understanding of and commitment to justice, equity, diversity, accessibility, and inclusion.
Benefits:
- Fully paid medical premiums for staff, and greatly discounted for families.
- Fully paid dental and vision premiums for staff and their families.
- Generous employer contribution to HSA and HRA’s.
- Lifestyle Spending Account (LSA) provided for reimbursement of eligible wellness expenses.
- Center paid premiums for Short Term and Long-Term Disability provided for all staff.
- Center paid premiums for Basic Life Insurance for all staff.
- Discounted premiums for pet discount program.
- For all regular staff 403(b) plan with employer match and increasing employer paid contributions.
- Generous time off policies, including 13 paid holidays per year and 5 “personal” days awarded each year.
- Vacation accrual starts at a rate of 15 days annually, but it may be higher commensurate with experience, and paid sick days accrue at a rate of 10 days per year.
- Center Paid Time Off for parental leave, personal leave, caretaker leave and even pet caretaker leave.
- After 5 years of service, all employees receive a 12-week paid sabbatical.
- Relaxed work atmosphere and dress code.
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