Paid Media Manager
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Job Description
Paid Media Manager responsible for managing and optimizing paid media campaigns across Meta Ads Manager and Google Ads for a leading digital marketing agency. The role involves collaboration with clients and team members to deliver exceptional campaign performance.
Responsibilities:
- Own campaign performance
- Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads
- Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results
- Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality
- Manage meaningful monthly advertising budgets directly within the platforms
- Solve technical performance challenges
- Diagnose and resolve attribution and conversion tracking issues
- Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies
- Ensure accurate reporting and campaign measurement across platforms
- Test, learn, and improve
- Plan and execute creative testing strategies, particularly within Meta
- Continuously test audiences, messaging, placements, and bidding strategies
- Stay current on platform updates, privacy changes, and evolving best practices
- Contribute ideas that improve campaign performance across client accounts
- Partner with clients and the internal team
- Collaborate with strategists and account teams to deliver exceptional client results
- Participate in client conversations and confidently explain campaign performance and recommendations
- Share knowledge and contribute to a collaborative, high-performing team environment
Requirements:
- 5+ years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads
- Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking
- Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools
- Proven experience managing significant paid media budgets directly, not simply overseeing agency partners
- Strong analytical skills and confidence interpreting campaign data to drive performance
- Excellent communication skills and the ability to discuss campaign performance with clients
- A proactive, curious mindset and genuine passion for performance marketing
Benefits:
- Performance-based bonus opportunities
- Flexible vacation policy
- Opportunity to join as either an employee or independent contractor
- Clear growth opportunities as the team continues to expand
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