Paid Media Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Paid Media Manager driving Google, LinkedIn, and Meta acquisition for Fundraise Up’s nonprofit fundraising platform. Connecting campaign performance to pipeline and revenue.
Responsibilities:
- Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram.
- Translate pipeline and revenue goals into quarterly and monthly paid media plans with forecasts, milestones, and success measures.
- Build, launch, optimize, and scale paid search and paid social campaigns.
- Own budget pacing and performance management; reallocate spend based on evidence.
- Develop and lead experimentation across creative, copy, formats, bids, audiences, channels, offers, and landing pages.
- Evaluate the conversion journey from impression through pipeline and recommend improvements.
- Build weekly, monthly, and quarterly reporting connecting spend and channel performance to pipeline, account engagement, conversion, and revenue.
- Partner with Revenue Operations on attribution, lead routing, source tracking, and data quality across ad platforms, HubSpot, and Salesforce.
- Partner with the ABM Manager on priority-account targeting and account-based campaigns.
- Collaborate with Design, Content, Events, and Lifecycle Marketing on campaign assets and performance feedback.
- Lead event-targeted, geo-fencing, retargeting, and integrated campaign programs.
- Establish and improve paid media playbooks, dashboards, testing logs, quality controls, and workflows.
- Monitor platform, privacy, measurement, and market changes and recommend responses.
- Use AI to accelerate analysis, reporting, copy development, audience research, test design, and operational efficiency.
Requirements:
- 5+ years of hands-on paid media experience, including direct in-platform ownership of Google Ads and LinkedIn Campaign Manager; experience with Meta/Instagram is strongly preferred.
- Demonstrated ownership of a paid media program or major channel, including strategy, execution, budget management, forecasting, optimization, and reporting.
- Strong command of paid search fundamentals, including keyword strategy, match types, campaign and ad-group structure, Quality Score, bidding strategies, and conversion tracking.
- Strong working knowledge of LinkedIn paid social, including Sponsored Content, Lead Gen Forms, job and company targeting, matched audiences, and account-list activation.
- Experience connecting media performance to downstream funnel outcomes such as qualified leads, opportunities, pipeline, and revenue.
- Experience designing structured experiments and translating findings into decisions, not just observations.
- Experience with UTM governance, attribution, and the flow of campaign-source data through a marketing automation platform and CRM; HubSpot and Salesforce experience is preferred.
- Strong analytical judgment and the ability to turn complex data into clear recommendations for technical and non-technical stakeholders.
- Ability to operate independently, prioritize competing initiatives, and make sound decisions in an evolving environment.
Benefits:
- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- FSA and HSA Spending Account.
- 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
- 401(k) plan with company match.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
- Generous home office stipend to support your remote workspace.
- Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
- Charitable giving program and paid volunteer time off with registered non-profits.
Similar Jobs
Director, Demand Generation
Capital One Software demand generation director owning integrated campaigns and SaaS pipeline growth. Leading marketing technology, sales alignment, team operations, and ROI accountability.
Paid Social Marketing Consultant – Fintech
Freelance fintech paid social consultant driving Meta campaigns and incrementality testing. Right Side Up connects premium marketing talent with growth-focused brands.
Paid Search Marketing Consultant, Fintech
Paid search consultant scaling non-branded fintech campaigns across Google Ads and Bing. Running incrementality tests and optimizing acquisition efficiency for Right Side Up’s client network.
Head of Demand Generation
Head of Demand Generation driving paid, organic, website, and conversion growth for Easygenerator’s AI-first EdTech authoring platform. Owning pipeline, revenue KPIs, and marketing teams.
Growth Marketing Coordinator – Paid Social
Paid social marketing coordinator supporting campaign execution for a global multi-brand luxury retailer. Managing creative trafficking, launch QA, performance monitoring, and invoice coordination.
Senior Paid Search Strategist, Contract
Senior Paid Search Strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, feeds, PMax, and client performance calls.
Senior Paid Search Strategist, Contract
Paid search strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, client recommendations, and cross-channel performance.
Senior Paid Social Strategist – Meta
Senior Paid Social Strategist owning Meta strategy, testing, and scaling for MVR Digital’s premium DTC clients. Managing $100K+ monthly spend and leading client-facing performance recommendations.
VP, Demand Generation
VP of Demand Generation scaling marketing-sourced pipeline for CoLab’s AI engineering design platform. Leading demand programs, ABM, budget strategy, and a growing enterprise B2B SaaS team.
Senior Marketer, Paid Ads
Senior Paid Ads Marketer driving subscriber, pipeline, and revenue growth for HubSpot Media. Planning, optimizing, and measuring full-funnel campaigns across paid social, search, and emerging channels.
PPC Specialist
Meta PPC Specialist managing and scaling lead-generation campaigns for U.S. home service businesses. Optimizing CPL, lead quality, creative performance, tracking, and downstream sales.
Senior Paid Media Strategist
Senior Paid Media Strategist driving B2B pipeline growth through Google, LinkedIn, Meta, and Microsoft advertising. Advising senior marketing stakeholders and connecting spend to revenue.
Team Lead, Performance Marketing
Performance Marketing Teamlead leading E-Commerce campaigns and marketing teams at Germany’s award-winning Growth Marketing agency. Managing Meta budgets, strategies, and A/B tests.
Staff Product Manager, Ads Formats
Staff Product Manager optimizing Reddit’s advertising formats, browser experience, and monetization foundations. Driving ad product strategy, experimentation, launches, and cross-functional roadmap execution.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts end to end. Scaling growth through Search, Shopping, Performance Max, attribution, and client strategy.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning end-to-end growth campaigns for DTC and eCommerce brands at Sweat Pants Agency. Managing budgets, attribution, tracking, feeds, and client relationships.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts end to end for Sweat Pants Agency. Driving incremental growth across Search, Shopping, PMax, tracking, feeds, and landing pages.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist scaling DTC and eCommerce brands through full-funnel paid media. Owning client accounts, attribution, tracking, feeds, and growth strategy.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning full-funnel Google Ads growth for DTC eCommerce brands. Managing client relationships, attribution, feeds, tracking, Shopping, and Performance Max.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning strategy, buying, attribution, and client relationships for DTC eCommerce brands. Driving incremental growth across Google Ads, Shopping, PMax, and the full conversion funnel.