Paid Media Manager
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Job Description
Paid Media Manager driving growth through paid search and social for a fintech. Leading strategies in an evolving paid media landscape and influencing key metrics with marketing spend.
Responsibilities:
- Driving measurable growth through paid search and paid social channels
- Owning strategy, execution, and continuous optimization across Google Ads, Microsoft Advertising (Bing), Meta (Facebook/Instagram), and TikTok
- Building and managing structured testing programs (A/B, multivariate, incrementality)
- Leveraging AI and automation tools within ad platforms
- Managing and optimizing marketing spend to maximize ROI across all paid channels
- Analyzing performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions
- Partnering with creative teams to develop and test high-converting ad creatives and landing pages
Requirements:
- 5+ years of hands-on experience managing paid search and paid social campaigns
- Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks
- Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.) and a willingness to experiment with emerging AI tools
- Experience building and running testing programs (A/B, multivariate, incrementality) to improve campaign performance
- Experience managing $400K+ monthly ad budgets and optimizing spend toward aggressive KPIs
- Solid understanding of digital attribution, funnel metrics, and conversion rate optimization
- Proficiency with GA4, Google Tag Manager, and performance dashboards
- Analytical mindset with the ability to translate campaign data into business outcomes and clear next steps
- Comfortable in a high-growth, results-driven environment where agility and execution matter
- Ability to manage multiple priorities, meet deadlines, and drive execution independently.
Benefits:
- competitive compensation package
- full suite of benefits (including medical, dental, vision, & pet insurance)
- disability & leave benefits
- life insurance
- 401K plan with match
- PTO and holidays
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