Paid Media Manager
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Job Description
Paid Media Manager developing and executing tailored digital marketing strategies for Workshop Digital's clients. Collaborating with teams to optimize paid search, social, and display campaigns.
Responsibilities:
- Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
- Build and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth
- Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels
- Actively manage and seek ways to improve account performance
- Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
- Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
- Create a test hypothesis and implement landing page optimization tests to improve conversion rates
- Troubleshoot minor to complicated client issues independently and complex issues with support
- Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
- Provide support for client services deliverables during the sales process for upsells and new business
- Stay on top of new and emerging industry trends, technologies, and platform advancements
Requirements:
- 3+ years experience in paid media campaign management
- 2+ years of experience with Google Analytics or other comparable web analytics platforms
- Experience managing campaigns across multiple digital advertising channels including paid search (Google Ads, Microsoft Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), display (Google Display Network, Programmatic buys), video (YouTube Ads) etc.
- Extensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads
- Google Analytics and Google Tag Manager experience is preferred
- Experience with programmatic platforms and media buys is a bonus!
- Expertise in performance paid media principles such as keyword targeting, audience segmentation, creative testing, bidding automation, conversion tracking, website optimization, and performance forecasting
- Proven success in optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals
- Experience analyzing, interpreting, compiling and presenting paid media campaign data to drive business decisions
- Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets
- Excellent research and analytical skills
- Ability to multitask and thrive in a fast paced environment
- Advanced and courteous written, verbal, and visual communication skills
- Excellent time management and the ability to meet deadlines under pressure
- Extremely data- and detail-oriented
- Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients.
Benefits:
- Competitive salaries
- Fully remote
- Hybrid work option for Richmonders
- 3 months fully paid Parental Leave
- 8 hours of paid volunteer time per quarter
- Profit sharing
- 401k with 3% non-elective contributions
- A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)
- Life insurance, short-term and long-term disability
- 2x a year company-wide meetup in Richmond, VA
- 12 days of personal paid time off, 5 sick days, and 11 holidays.
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