Paid Media Specialist
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Job Description
Paid Media Specialist managing Google, Meta, and programmatic campaigns for HBX Group’s hotel and hospitality clients. Optimizing acquisition performance, ROI, and direct bookings across global travel markets.
Responsibilities:
- Plan, implement, and manage Paid Media campaigns across digital advertising platforms
- Create, optimize, and monitor campaigns in Google Ads, Microsoft/Bing Ads, Meta Ads, DV360, Criteo, and other advertising channels
- Manage Search, Display, Video, and other performance marketing campaigns
- Build relationships with hotel and hospitality clients through meetings, campaign reviews, and strategic consultations
- Provide budget recommendations and investment strategies to achieve revenue and growth targets
- Develop and execute digital marketing strategies tailored to client requirements
- Monitor campaign performance, analyze results, and deliver actionable insights and reporting
- Optimize CPA, ROI, ROAS, conversion rates, and other campaign KPIs
- Stay current with digital marketing trends, technologies, and best practices
- Collaborate with internal marketing teams to ensure campaign execution and continuous improvement
- Identify upselling and cross-selling opportunities to enhance client results and commercial performance
Requirements:
- Minimum of 2 years' experience managing Paid Media or Performance Marketing campaigns across multiple digital advertising platforms
- Strong hands-on expertise in Google Ads and Meta Ads (Facebook & Instagram Ads Manager)
- Experience with Microsoft/Bing Ads, DV360, and Criteo is desirable
- Proficiency in Google Analytics, Google Tag Manager (GTM), and Looker Studio
- Strong analytical skills and ability to make data-driven recommendations
- Fluent or professional-level English communication skills, written and verbal
- Previous travel, hospitality, OTA, hotel chain, bed bank, channel manager, or booking engine experience or knowledge highly valued
- Ability to build trusted client relationships and communicate effectively with stakeholders
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously
- Excellent interpersonal and communication skills
- Collaborative team-player mindset
- Proactive, results-driven approach focused on improving performance through strategic recommendations
Benefits:
- Attractive benefits package
- Innovative, engaging and multicultural environment
- Opportunity to build strong and lasting business relationships and friendships from around the world
- Career development opportunities locally or within working locations across the globe
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