Paid Media Specialist
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Job Description
Paid Media Specialist scaling acquisition campaigns for Seeking.com, the world’s largest premium dating platform. Managing multi-channel budgets, tracking, attribution, optimization, and creative testing across the paid-media funnel.
Responsibilities:
- Own the day-to-day build and management of paid campaigns across Google Ads, Meta, TikTok, Snapchat, Pinterest, LinkedIn, and additional test platforms
- Structure accounts for scale, including campaign taxonomy, ad-group logic, audience layers, bidding strategy, naming conventions, and asset organization
- Perform daily optimization through bid adjustments, negative keywords, audience pruning, budget reallocation, and creative rotation
- Manage monthly paid-media spend at the $250K+ level and scale or reduce spend based on performance
- Deploy advanced bidding strategies including tCPA, tROAS, Advantage+, PMax, and value-based bidding
- Serve as primary liaison with ad-platform representatives, including beta access and policy escalations
- Own event tracking and conversion setup across GTM, GA4, server-side infrastructure, MMP/attribution tools, and platform pixels/CAPIs
- Enforce clean UTMs, correct conversion events, deduplicated pixels, and documented measurement plans
- Pull campaign analyses in Looker, Tableau, or the data warehouse
- Translate ROAS, CPA, CTR, CPC, and CPM into LTV, CAC, payback, and contribution margin for leadership
- Run continuous weekly testing of ad copy, hooks, static and video creative, thumbnails, and landing-page pairings
- Brief the Creative team with performance data, competitor references, hypotheses, format specifications, and success metrics
- Track creative fatigue and rotate assets before performance declines
- Recommend channel mix and monthly budget allocation
- Support upper-funnel media planning, measurement, and testing across YouTube, connected TV, and selected traditional/OOH channels
- Partner with Lifecycle Marketing, Growth Experimentation, CRM, and Web teams
- Conduct competitor intelligence using Meta Ad Library, TikTok Creative Center, SEMrush, and SimilarWeb
- For the senior level, own strategy, mentor and review work, set team standards, and advise on incremental spend allocation
Requirements:
- Hands-on experience planning, buying, and managing full-funnel paid campaigns across paid search, paid social, and paid video
- Preferably experience with a consumer subscription, marketplace, mobile-first, dating, or social platform
- Deep hands-on fluency in Google Ads and Meta Ads Manager
- Direct hands-on experience with at least one of TikTok, Snapchat, Pinterest, or LinkedIn; multiple platforms are a strong plus
- Working knowledge of GTM, GA4, server-side tracking, and CAPI setups, with experience building them directly
- Strong analytical fluency
- Comfortable with Excel/Sheets, including pivot tables, VLOOKUPs, and data modeling
- Experience using Looker, Tableau, or a data warehouse for independent analysis
- SQL is a strong plus
- Ability to audit existing ad accounts, identify structural or spending inefficiencies, and ship improved campaigns in week one
- Daily use of ChatGPT, Claude, or similar AI tools for ad copy, creative briefs, performance analysis, and workflow automation
- Strong operational discipline, including timely delivery, tight QA, clean naming, and documentation
- Paid Media Specialist: 3–5 years of hands-on paid media experience
- Paid Media Specialist: proven ownership of monthly ad spend in the $100K–$250K+ range across multiple channels
- Senior Paid Media Specialist: 5–8+ years of hands-on paid media experience
- Senior Paid Media Specialist: proven ownership of $500K+ monthly ad spend with measurable CAC and payback results
- Senior Paid Media Specialist: experience with at least two of programmatic DSP, connected TV, incrementality testing, geo holdouts, or MMM
- Preferred: experience at a consumer subscription business or top consumer/DTC agency
- Preferred: Google Ads and Meta Blueprint certifications or equivalent demonstrated proficiency
- Preferred: hands-on experience with AI-driven media buying, creative generation, and optimization tools
- Required travel for team meetings, offsites, shoots, and project needs
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Standard benefits package
- Clear advancement path as channel ownership and budget scope grow
- Fully remote work within the US
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