Paid Media Strategist
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Job Description
Paid Media Strategist managing digital marketing campaigns for Pitt EDGE. Driving enrollment growth through strategic campaign planning and optimization across digital channels.
Responsibilities:
- Drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms.
- Maximize reach and return on ad spend to generate qualified leads.
- Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display.
- Monitor campaign performance and adjust bids, targeting, and creative.
- Manage paid media budget allocation across channels.
- Conduct A/B testing on ad creative and landing pages.
Requirements:
- Bachelor's Degree
- 5 years of experience
- Combination of education and relevant experience will be considered
Benefits:
- Equal opportunity employer / disability / veteran
- No relocation offered
- No visa sponsorship provided
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