Paid Search Analyst
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Job Description
Paid Search Analyst leading the management of paid search campaigns focusing on healthcare clients. Collaborating with internal teams to optimize digital marketing strategies and deliver results.
Responsibilities:
- Paid search strategy and execution
- Keyword research and analysis
- Development of campaigns across various search engines (keywords, ad groups, and ad copy)
- Optimizations, reporting and insights
- Presenting recommendations and reports to clients
- Collaboration with internal teams and key stakeholders
- Keeping up with industry trends
Requirements:
- Minimum 2+ years of paid search at an agency
- Experience in applying search marketing to brand-building & direct response initiatives
- Strong command of search engine research and reporting resources
- Enjoys collaborating with internal and external teams
- Passion for the digital space
- Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred
Benefits:
- Competitive Salary Range
- Health, Dental and Vision benefit packages to fit all types of lifestyle
- Life, Short and Long Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
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