Paid Social Lead
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Job Description
Paid Social Lead managing Meta performance and expanding into TikTok and Snapchat for healthcare advocacy startup. Overseeing campaign strategy, structure, and budget allocation.
Responsibilities:
- Own Meta performance end-to-end across campaign strategy, structure, testing, and budget allocation.
- Build a feedback loop in partnership with our integrated marketing and creative teams.
- Monitor and diagnose full-funnel performance, not just platform KPIs — and proactively identify what’s driving wins/losses.
- Partner closely with our CRO Specialist to align ad messaging with landing pages.
- Own paid social tracking and measurement (pixel/CAPI health and lead quality feedback loops).
- Collaborate with Data/Analytics to improve reporting, ensure consistency in KPI definitions, and deepen channel insight.
- Own our expansion into TikTok and Snapchat.
- Translate account performance into insights for the broader team.
- Manage and grow associate talent.
Requirements:
- 3–6+ years of paid social experience, with recent, hands-on ownership of 7-figure Meta accounts. Experience with TikTok and/or Snapchat adds a plus.
- Proven ability to manage and optimize campaigns toward real business outcomes (not just CTR/CPA in isolation).
- Deep understanding of tracking and measurement (Pixel + CAPI, event definitions, UTM hygiene, funnel reporting).
- Strong communication skills — able to explain performance simply and clearly to stakeholders.
- Bonus: experience in lead gen, healthcare, insurance, or other high-consideration funnels.
- Applicants must be based in the United States.
Benefits:
- Health insurance
- Professional development opportunities
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