Paid Social & Performance Marketing Manager – LATAM, Caribbean
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Paid Social Manager leading Meta and TikTok campaigns for CPG, food, beverage, lifestyle, and hospitality brands. Optimizing acquisition, creative testing, ROAS, and long-term brand growth.
Responsibilities:
- Own paid social strategy and execution across multiple brands and accounts
- Translate business objectives into channel strategies, campaign plans, testing frameworks, KPIs, and recommendations
- Build, launch, manage, and optimize campaigns directly in-platform
- Manage audiences, targeting, campaign structure, budgets, pacing, and optimization
- Lead activity primarily across Meta, including Instagram and Facebook, with additional support for TikTok and other platforms
- Analyze CAC, ROAS, MER, conversion rate, customer acquisition, and other business KPIs
- Identify creative winners and underperformers and recommend structured tests
- Write and refine ad copy and develop creative briefs covering hooks, formats, messaging angles, and UGC concepts
- Partner with designers and creative teams to provide performance-driven direction
- Evaluate landing-page experience and conversion opportunities
- Provide reporting covering what happened, why it happened, and next steps
- Balance short-term performance with long-term brand positioning and consumer quality
- Manage multiple accounts, priorities, launches, deadlines, and reporting requirements
- Conduct campaign QA across links, tracking, budgets, targeting, segmentation, creative, and launch details
- Maintain understanding of consumers, products, competitive environments, distribution models, and commercial goals
- Collaborate directly with the CMO, Design Director, and agency team across client accounts
Requirements:
- Strong written and verbal English skills
- Approximately 4+ years of hands-on paid social experience preferred
- Manager or Senior Manager-level experience preferred
- Proven ability to personally own paid social programs, including strategy, execution, analysis, and recommendations
- Strong hands-on experience with Meta Ads Manager, especially Facebook and Instagram
- TikTok Ads experience strongly preferred
- Strong understanding of CAC, ROAS, MER, conversion rate, attribution limitations, and related acquisition metrics
- Experience developing structured creative and audience testing programs
- Ability to write or refine ad copy and develop actionable creative briefs
- Understanding of brand-building and commercial performance
- Experience managing multiple brands, accounts, or business units simultaneously
- Agency experience preferred; comparable multi-brand or multi-channel in-house experience considered
- Experience with CPG, food & beverage, lifestyle, hospitality, alcohol, or adjacent consumer brands strongly preferred
- Understanding of acquisition, repeat purchase, retail velocity, account growth, subscriptions, retention, and measurable brand demand
- Strong analytical, organizational, project-management, communication, and presentation skills
- Close attention to detail across campaign launches, tracking, links, budgets, targeting, and reporting
- Ability to work independently and proactively in a fast-paced, changing agency environment
- Strong commercial curiosity, testing and optimization mindset, accountability, reliability, and ownership
- Ability to discuss a paid social account or brand personally managed, including role, budget, performance, testing strategy, optimizations, and results
- Only resumes submitted in English will be considered
- Availability to work Eastern Time
Benefits:
- Part-time, hourly engagement with potential to increase hours and responsibilities over time
- Ongoing agency resource rather than a short-term project
- Remote work
- Opportunity to start or further a career with a young, fast-growing company
- Growth, autonomy, and impact-oriented team environment
Similar Jobs
Performance Marketing Specialist
Performance Marketing Specialist optimizing Meta Ads campaigns and lead quality for Laba Group, a global EdTech company. Developing conversion hypotheses for ELVTR’s online education business.
Paid Search Media Buyer, Bilingual English-Spanish
Bilingual Paid Search Media Buyer managing English- and Spanish-language campaigns for a U.S. personal injury law firm. Optimizing search, YouTube, and paid social acquisition performance.
Senior Manager, Paid Social Marketing
Senior Manager driving paid social acquisition and creative growth for Analyte Health’s online healthcare brands. Owning Meta and TikTok strategy, budgets, testing, and creator-led performance.
Paid Social Specialist
Paid Social Specialist scaling Meta and social advertising for Releaf, a UK medical cannabis clinic. Managing budgets, creative testing, compliance, and performance measurement.
Paid Media Specialist
Paid Media Specialist driving paid search, social and retargeting campaigns for Keypath Education’s online university programs. Optimising performance, conversion and enrolment outcomes through data, automation and AI.
Senior Performance Marketer
Senior Performance Marketer owning Google, Meta, display, and retargeting campaigns for Jack Westin’s MCAT prep and admissions consulting business. Managing budgets, tracking, testing, and ROAS.
Performance Marketing Manager
Performance marketing consultant designing and evaluating realistic paid acquisition scenarios for 24-MAG’s remote consulting platform. Diagnosing campaigns, funnels, budgets, and marketing-system workflows.
Senior Performance Marketing Strategist
Paid media strategist leading B2B client strategy, senior stakeholder calls, and campaign optimization. Connecting advertising spend to pipeline and revenue across major ad platforms.
Marketing VA – Facebook Ads, Funnels
Marketing VA managing Facebook Ads, lead-generation funnels, and GoHighLevel CRM for 20four7VA’s global clients. Remote independent contractor engagement with flexible part-time hours.
Performance Marketing Manager – Google, Meta
Performance Marketing Manager managing Meta and Google advertising campaigns for a consultancy specializing in funding, energy, financing, and data protection advice.
Media Buyer – Performance Marketing
Meta Media Buyer managing end-to-end paid social campaigns for Jello, a Meta and Google Premier Partner. Optimizing lead generation, conversions, testing, pacing, and ROAS.
SEA Manager, Google Ads Experience
SEA Manager verwaltet Google-Ads-Kampagnen für Convact, eine deutsche SEO-Agentur. Optimiert Search-, Shopping-, Display- und Performance-Max-Kampagnen für DACH-Kunden.
Paid Ads Manager
Paid Ads Manager executing and optimizing multi-platform advertising campaigns. Supporting Crisp’s mission to grow law firm revenue through structured marketing operations.
Senior Performance Marketing Manager – SEA/PPC
Performance Marketing Manager für datengetriebene Paid-Media-Kampagnen bei MAI Marketing Automation Intelligence. Betreuung von Kundenaccounts über Google Ads, Social Ads und Tracking-Setups.
Senior Performance Marketing Manager – SEA/PPC
Performance Marketing Manager driving SEA/PPC campaigns for data-driven marketing agency xpose360. Managing paid-media strategy, automation, tracking, and client accounts.
Paid Media Manager
Paid Media Manager driving Google, LinkedIn, and Meta acquisition for Fundraise Up’s nonprofit fundraising platform. Connecting campaign performance to pipeline and revenue.
Director, Demand Generation
Capital One Software demand generation director owning integrated campaigns and SaaS pipeline growth. Leading marketing technology, sales alignment, team operations, and ROI accountability.
Paid Social Marketing Consultant – Fintech
Freelance fintech paid social consultant driving Meta campaigns and incrementality testing. Right Side Up connects premium marketing talent with growth-focused brands.
Paid Search Marketing Consultant, Fintech
Paid search consultant scaling non-branded fintech campaigns across Google Ads and Bing. Running incrementality tests and optimizing acquisition efficiency for Right Side Up’s client network.
Head of Demand Generation
Head of Demand Generation driving paid, organic, website, and conversion growth for Easygenerator’s AI-first EdTech authoring platform. Owning pipeline, revenue KPIs, and marketing teams.