Part-Time Performance Creative Strategist, Health & Wellness Brand
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Performance Creative Strategist developing direct-response ads for a men’s health and wellness DTC brand. Driving paid acquisition through customer insights, performance analysis, creative testing, and agency coordination.
Responsibilities:
- Develop approximately 8–12 direct-response advertising concepts each week.
- Write scripts, hooks, briefs, headlines, and messaging tailored to specific audiences, platforms, and stages of awareness.
- Own the monthly creative direction and ensure every agency, editor, and creator is aligned with the current winning angles.
- Build creative strategies for Meta, AppLovin, and additional acquisition channels.
- Review performance data to identify winning hooks, messages, formats, personas, and offers.
- Analyze incoming footage and creative assets, identifying which pieces should be tested, reworked, combined, or retired.
- Turn proven creative into new iterations, mashups, statics, and video variations.
- Write clear, actionable briefs and direct freelance editors and agency partners.
- Research competitor ads, emerging formats, customer insights, and platform-specific trends.
- Lead a weekly creative review covering recent performance, pipeline status, learnings, and upcoming tests.
- Coordinate agencies, editors, producers, organic content teams, creators, and brand partners.
- Coach creative contributors on direct-response and performance-marketing best practices.
- Present creative learnings, recommendations, and production priorities to company leadership.
- Maintain an organized source of truth for briefs, creative status, testing results, and performance notes.
- Establish a structured testing cadence and reduce the existing backlog of untested creative.
- Develop creative for a men’s health and wellness DTC brand focused on restoring essential minerals and driving customer acquisition through science-backed education and emotionally engaging messaging.
Requirements:
- 4–7 years of experience working with direct-to-consumer brands or performance-marketing agencies.
- Proven track record developing paid social creative for DTC or e-commerce brands.
- Excellent direct-response copywriting and scriptwriting skills.
- Experience translating customer research and performance data into creative concepts.
- Strong knowledge of paid social creative across video and static formats.
- Understanding of creative testing, iteration, audience awareness, hooks, angles, and conversion-focused messaging.
- Experience managing multiple agencies, editors, creators, or production partners simultaneously.
- Strong organizational and project-management skills.
- Comfortable working with Meta’s advertising ecosystem and performance analytics tools.
- Experience using project-management and reporting tools such as ClickUp, Asana, Google Sheets, or similar platforms.
- Direct, witty, and energetic communication style suited to a men’s health brand.
- Ability to work independently, prioritize quickly, and execute without extensive resources or bureaucracy.
- Availability for consistent overlap with Pacific Time working hours.
- Nice to have: experience with men’s health, wellness, supplements, or another regulated DTC/CPG category.
- Nice to have: experience working inside a high-growth DTC performance brand.
- Nice to have: familiarity with Triple Whale, AppLovin, or similar analytics and acquisition platforms.
- Nice to have: hands-on video-editing skills, particularly with Adobe tools.
- Nice to have: experience creating rough cuts, mashups, or rapid creative prototypes.
- Nice to have: familiarity with AI-assisted creative tools such as Persona OS or Manus.
Benefits:
- Competitive salary (USD)
- Work From Home
- Flexible hours
Similar Jobs
Creative Strategist – Health & Wellness E-commerce
Creative Strategist developing paid social concepts for a women’s health and wellness DTC e-commerce brand. Turning customer insights and performance data into subscription-growth advertising across Meta and TikTok.
Creative Strategist, Designer
Creative Strategist Designer creating static and motion ads for US-based CPG brands. Analyzing performance data and managing client delivery for a fast-paced agency.
Video Creative Strategist
UGC Video Creative Strategist scaling direct-response ads for a fast-growing DTC skincare and cosmetics brand. Developing concepts, scripts, creator briefs, and performance-driven creative iterations.
Creative Strategist
Creative Strategist shaping conversion-focused video and image ads for Skinnify’s resistance-based fitness clothing. Leading creative testing, editors, designers, and creator partnerships to scale ecommerce growth.
Creative Lead – Graphics, Marketing
Creative Lead guiding Yokly’s teams to produce high-quality digital and marketing campaigns for international enterprise clients. Improving workflows, mentoring creatives, and scaling creative operations.
Creative Strategist
Creative Strategist developing structured briefs from performance data for luxury DTC clients. Emphasizing UGC scripting and creative testing within a remote agency environment.
Creative Lead
Creative Lead tasked with driving the creative strategy for Capital One’s fastest-growing consumer product. Collaborating with teams to enhance user acquisition via digital marketing channels.
Senior Creative Strategist
Own creative strategy for 8-figure wellness brands as a Senior Creative Strategist. Lead research, develop creative briefs, and oversee a creative pod working with AI.
Creative Content Strategist
Creative Content Strategist at SheerID developing multi-channel content strategies and ensuring engaging audience interactions across platforms. Leading creative ideation and project management for optimized content delivery.
Creative Lead
Creative Lead transforming ideas into visual stories at Nagarro, a digital product engineering company. Collaborating with teams to produce engaging content across various digital formats.
Creative Strategist
Creative Strategist developing performance-focused ad concepts for ecommerce brands. Researching brands, understanding audiences, and creating clear ad briefs with insights and recommendations.
Field Creative Strategist – IRL Streamer
Field Creative Strategist creating engaging ad content at the intersection of streaming and performance marketing for RYZE. Driving real moments and genuine reactions to create scroll-stopping content.
Creative Strategist
Creative Strategist at Masterworks Agency developing innovative campaigns and messaging frameworks for clients. Leading creative direction and analyzing performance across multiple channels.
Creative Strategist Lead
Creative Strategist Lead managing creative strategy for Social Casino accounts. Leading a team and driving performance-driven creative concepts in a remote position.
Lead Creative Strategist
Creative Strategist Lead overseeing creative strategy for US Social Casino accounts. Leading a creative team while translating performance data into effective concepts and results.
Creative Strategist, Consumer Growth Marketing
Creative Strategist at Malwarebytes shaping performance-driven advertising and optimizing creative strategies. Leading collaborative efforts across teams to enhance consumer growth marketing.
Lead Creative Designer
Lead Creative Designer responsible for B2B design strategy and execution at THINKINK. Collaborating with clients to create engaging digital solutions and driving creative processes across various channels.
Head of Performance Creative Strategy – US
Head of Creative Strategy optimizing creative performance across clients at BM Digital. Leading trends on Meta and TikTok to build impactful creative strategies.
Head of Performance Creative Strategy – UK
Head of Creative Strategy owning and evolving creative product for BM Digital's diverse client portfolio. Focusing on performance-driven creative strategies that drive measurable business outcomes.
Head of Performance Creative Strategy
Head of Creative Strategy leading performance creative that drives business outcomes across a diverse portfolio. Managing frameworks, mentorship, and creative standards for effective client strategies.