Partner Marketing Campaign Manager
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Job Description
Channel Marketing Campaign Manager focused on partner marketing campaigns driving engagement and revenue at Redwood Software. Collaborating with SAP and AWS for strategic initiatives and measurement.
Responsibilities:
- Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows
- Build campaign and partner strategies, defining the best approach for each channel motion
- Support partners through enablement, events, and co-marketing initiatives
- Collaborate with the alliances team to create and deliver partner enablement assets
- Manage partner BDF, events, and co-marketing programs
- Work cross-functionally with alliances, BDRs, sales, and marketing teams
- Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives
- Leverage Salesforce and reporting tools to evaluate campaign performance
- Analyze and measure campaign impact on engagement, pipeline, and influenced revenue
- Provide ongoing reporting on account engagement and campaign traction
- Use data and industry best practices to generate insights and optimize programs for target accounts
Requirements:
- 4+ years of experience in channel marketing, integrated campaign management, or a related field
- Digital and email marketing experience, preferably in B2B enterprise software/SaaS
- Experience with CRM, ABM, and marketing automation platforms (e.g., Salesforce, 6Sense, HubSpot)
- Strong project management skills
- Experience managing partner initiatives with SAP preferred but not required
- Proven ability to execute innovative, multi-channel demand generation programs
- Strong analytical, results-oriented, and detail-oriented mindset
- Demonstrated ability to set, track, measure, and communicate progress against goals
- Self-starter capable of managing time and priorities with limited guidance
- High adaptability, flexibility, and accountability
- Ability to thrive in data-driven, fast-paced environments
Benefits:
- Health insurance
- Flexible working hours
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