Performance Creative Strategist
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Job Description
Performance Creative Strategist developing high-converting Meta ads for a U.S. home-services consumer brand. Owning concepts, scripts, editor feedback, and performance analysis.
Responsibilities:
- Own creative strategy for Meta ads, including angles, hooks, scripts, and the feedback loop with editors
- Research homeowner avatars, pain points, Reddit threads, competitor ads, and adjacent industries
- Generate new ad concepts weekly and iterate on successful concepts
- Write hooks, scripts, and storyboards
- Brief video editors, review output, and provide go/no-go feedback
- Read ad account data to inform creative decisions while a separate media buyer runs the ads
- Explain why ads succeed or fail using psychological reasoning
- Evolve creative strategy based on incoming data
- Collaborate with the video editing team
- Help shape the video editing team and contribute to launching and scaling a consumer brand across U.S. cities
Requirements:
- Experience as a creative strategist for brands with meaningful ad spend
- Portfolio of video ads that actually converted
- Strong research skills, including homeowner pain points, Reddit threads, competitor ads, and adjacent industries
- Strong direct-response marketing knowledge
- Copywriting expertise
- Ability to generate bold, outside-the-box ideas and sustain consistent output
- Ability to analyze hook rates and ad account data
- Ability to explain ad performance using psychological reasoning
- Knowledge of scroll-stopping techniques and compelling hooks
- Ability to provide fast, decisive feedback to video editors
- Fluency using AI tools, particularly Claude
- Experience in home improvement, lead generation, or local services is a plus
- Strong DTC e-commerce backgrounds are welcome
Benefits:
- Performance bonus tied to ROAS and profitable lead volume
- Health insurance
- Fully remote
- High-ownership, high-trust culture with real growth opportunities as we scale across cities
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