Performance Marketer, Content-Led Growth
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Job Description
Performance Marketer growing 82DASH’s UGC platform among Shopify and D2C brands. Running paid campaigns and producing customer-generated creative for acquisition.
Responsibilities:
- Plan, launch, and optimize paid campaigns across Meta and Google, with budget ownership from week one
- Run 82DASH campaigns to source UGC from the company’s merchants and their customers, and turn it into paid creative
- Ship ad assets including hooks, statics, UGC video cuts, and testimonial edits, and test them against each other
- Write copy for ads, landing pages, the Shopify App Store listing, and lifecycle email
- Build and test landing pages
- Report on CAC, CPA, and creative-level performance by channel, and stop underperforming campaigns or creative
- Feed back product needs to make creative production faster
Requirements:
- Hands-on experience running paid campaigns and owning a budget, however small
- Ability to produce creative, not just brief it; basic editing skills and a good eye for a hook
- Comfort with analytics; ability to build a report and defend the numbers
- Interest in ecommerce, Shopify, D2C, or the creator economy
- Preference for shipping five tests rather than planning one
- Nice to have: SEO, lifecycle email, longer-form content, or B2B SaaS experience
Benefits:
- Real budget and real ownership from day one, not a slot in a big team
- Work directly with the founders across product, growth, and GTM
- Direct line into the product - you use it daily, and your feedback ships
- Define the playbook at an early-stage company rather than inherit one
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