Performance Marketing Associate
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Job Description
Performance Marketing Associate responsible for optimizing marketing campaigns for mental fitness apps. Collaborating with a remote team to drive user acquisition and analyze campaign performance.
Responsibilities:
- Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels
- Drive efficient new user acquisition to one of our flagship apps
- Present weekly performance trends and campaign optimization recommendations
- Execute continuous creative testing to continuously improve campaign performance
- Spearhead AI research to improve Growth tooling
- Monitoring and updating project trackers for media buying projects and creative testing
Requirements:
- 1+ years of app performance marketing experience in AppLovin or Meta
- 1+ years of experience writing creative briefs for D2C performance marketing ads
- Hands-on-keyboard campaign management experience of direct-response campaigns
- Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
- Experience using Generative AI tools (ex. Nano Banana, Envato, Hedra, etc.) for ad production and Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis.
- Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
- Strong attention to detail and project management skills
- A true builder’s mindset: gritty, proactive, resourceful, and comfortable navigating ambiguity
Benefits:
- Competitive salary and equity
- Medical, dental, and vision insurance for you and your family
- Distributed team flexibility, with a home-office stipend and co-working reimbursement
- Annual learning, wellness, and travel stipends
- Generous PTO, flexible sick leave, and paid parental leave
- Annual company meetup in fun location
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