Performance Marketing Director
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Job Description
Performance Marketing Director leading marketing initiatives across various channels at a growing AI-first education company. Responsible for driving revenue growth through unifying marketing efforts.
Responsibilities:
- Build and lead a unified multi-channel marketing engine across paid, organic, email, social, and affiliate channels
- Own marketing strategy and execution for key launches, including campaign architecture, sequencing, and revenue targets
- Lead funnel strategy and conversion optimization across all offers and customer journeys
- Direct affiliate marketing strategy, partner performance, and ongoing channel growth
- Develop scalable systems, workflows, and reporting processes to improve efficiency and output
- Manage, mentor, and grow the marketing team while identifying future hiring needs
- Partner with executive leadership on budget allocation, priorities, and growth strategy
- Diagnose performance issues quickly and implement solutions tied to measurable outcomes
- Build AI-first workflows and leverage automation to maximize team productivity
- Ensure all channels operate with clear direction, alignment, and accountability
Requirements:
- Proven experience leading marketing functions in high-growth digital businesses
- Experience building unified acquisition systems across paid, organic, email, and social channels
- Strong understanding of funnel strategy, conversion optimization, and campaign performance metrics
- Demonstrated success owning revenue targets and launch-based marketing initiatives
- Experience managing affiliate or partnership acquisition channels
- Strong leadership skills with experience building and managing high-performing teams
- Ability to operate strategically while remaining hands-on when needed
- Strong communication skills with executive presence and decision-making confidence
- Experience leveraging AI tools and automation within marketing workflows
- Comfortable operating in fast-paced, founder-led environments with high accountability
Benefits:
- Performance bonus up to 10% of base tied to launch revenue targets and quarterly KPIs
- 90-day contractor trial, then W2 with equity options
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