Performance Marketing Lead
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Job Description
Performance Marketing Lead owning AllCare’s SEO, paid media, and marketing automation. Turning marketing spend into qualified demand for senior living facilities, patients, and families.
Responsibilities:
- Own AllCare's end-to-end performance marketing across SEO, SEM/paid media, and marketing automation
- Set strategy and execute daily marketing activities tied to pipeline, cost per acquisition, and growth targets
- Build, run, and optimize paid campaigns across Google Ads, Microsoft/Bing, Meta, and LinkedIn
- Own paid media budgets, bidding, audience segmentation, and ROI
- Lead technical, on-page, content, and local SEO for senior care and chronic care management terms
- Design and run lifecycle and lead-nurture programs using marketing automation platforms
- Integrate CRM, email, lead scoring, and workflows to move inquiries to enrolled facilities and patients
- Establish tracking, attribution, and dashboards using GA4 and related tools
- Report on CAC, conversion, and channel ROI and optimize based on data
- Partner with content, design, and development teams to launch high-converting landing pages
- Continuously A/B test creative, messaging, and funnels
- Ensure campaigns respect healthcare advertising standards and senior/patient audience sensitivities
- Collaborate with clinical, operations, content, and leadership teams
- Build a marketing team as the program proves out
Requirements:
- 7+ years of hands-on performance marketing experience
- Documented record of personally building and scaling paid, SEO, and lifecycle programs
- Experience at leading, high-growth technology or consumer-scale companies
- Current expertise with Google Ads and Meta Ads
- Experience with GA4 and analytics/attribution
- Experience with SEO tools including Ahrefs, SEMrush, and Search Console
- Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
- Ability to own the entire performance marketing function, including strategy and execution
- Fluency in budgets, CAC/LTV, and ROI
- Excellent written and verbal English
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent proven experience
- Experience marketing to the US market, healthcare, senior living, or other regulated industries is a plus
- B2B/lead-generation and multi-location or local SEO experience is a plus
- 0→1 startup experience is a plus
Benefits:
- Performance bonus and additional upside tied to results
- Flexible/remote work arrangement for Egypt-based candidates
- Monday–Friday schedule, 9:00 AM–5:00 PM PST
- US holiday calendar, including Thanksgiving, Christmas, Memorial Day, and Labor Day
- Health benefits
- Paid time off
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