Performance Marketing Lead
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Job Description
Performance Marketing Lead driving AllCare’s senior-care demand through paid media, SEO, and automation. Building measurable acquisition funnels, lifecycle programs, analytics, and conversion optimization.
Responsibilities:
- Own AllCare's performance marketing across SEO, SEM/paid media, and marketing automation from strategy through daily execution, tied to pipeline, CPA, and growth targets
- Build, run, and optimize paid campaigns across Google Ads, Microsoft/Bing, Meta, and LinkedIn
- Manage paid-media budgets, bidding, audience segmentation, and ROI
- Lead technical, on-page, content, and local SEO for senior care and chronic care management markets and service-area pages
- Design and run lifecycle and lead-nurture programs using marketing automation platforms
- Integrate CRM, email, lead scoring, and workflows to move inquiries to enrolled facilities and patients
- Establish tracking, attribution, and dashboards using GA4 and related tools
- Report on CAC, conversion, and channel ROI and act on performance data
- Partner with content, design, and development teams to ship landing pages and A/B test creative, messaging, and funnels
- Run compliant campaigns appropriate for healthcare and senior and patient audiences
- Collaborate with clinical, operations, content, and leadership teams to align marketing with care delivery
Requirements:
- 7+ years of hands-on performance marketing experience (84 months minimum)
- Documented record of personally building and scaling paid, SEO, and lifecycle programs
- Experience at leading, high-growth technology or consumer-scale companies
- Current expertise with Google Ads and Meta Ads
- Expertise with GA4 and analytics/attribution
- Experience with Ahrefs, SEMrush, and Search Console
- Experience with HubSpot, Marketo, or Pardot
- Ability to own the full marketing function, setting strategy and executing independently
- Fluency in budgets, CAC/LTV, and ROI
- Excellent written and verbal English
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent proven experience
- Nice to have: US-market, healthcare, senior-living, regulated-industry, B2B lead-generation, multi-location/local-SEO, or 0→1 startup experience
Benefits:
- Competitive package of USD $2,500–$2,700 per month (base plus performance bonus), with additional upside tied to results
- Monday–Friday, 9:00 AM – 5:00 PM PST
- US holiday calendar — you're off when your facilities are off (Thanksgiving, Christmas, Memorial Day, Labor Day, and more)
- Health benefits
- Paid time off
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