Performance Marketing Manager – Meta Ads
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Job Description
Meta Ads Manager für eine E-Commerce-Agentur, der Facebook- und Instagram-Kampagnen strategisch entwickelt. Steuerung von Budgets, A/B-Tests und datengetriebene Optimierung auf profitable Ergebnisse.
Responsibilities:
- Own the clients’ overall Meta Ads strategy.
- Develop full-funnel strategies for Facebook and Instagram Ads.
- Conduct audience analyses and define data-driven audiences.
- Collaborate with the design team and create creative briefs.
- Manage budgets, conduct systematic testing, and scale campaigns profitably.
- Analyze ROAS, CPL, CTR, and CPA.
- Derive and implement optimization measures.
- Systematically test creatives, audiences, placements, and bidding strategies through A/B testing.
Requirements:
- Demonstrable experience managing Meta Ads campaigns, ideally in e-commerce.
- In-depth knowledge of Meta Ads Manager, including campaign structure, budgeting, and bidding strategies.
- Data-driven mindset, with optimization based on performance metrics.
- Strong understanding of creatives and their performance.
- Ability to present results and strategies clearly and effectively.
- Fluent German.
- English is an advantage.
- No specific educational background required; formal qualifications are not a deciding factor.
Benefits:
- 100% remote – manage campaigns from anywhere.
- Professional development: Meta seems to change its algorithm every week, and we keep you up to date.
- MacBook, monitor, and headset provided.
- Flexible working hours – results matter.
- €900 annual health and wellness budget.
- Corporate benefits with 500+ partners.
- Your own client accounts with real budgets.
- Ambitious performance marketing team.
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