Performance Marketing Manager – Native Advertising
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Job Description
Performance Marketing Manager leading native advertising efforts at Healthy Labs, a digital publisher in insurance. Analyzing data, optimizing performance, and driving growth across various insurance verticals.
Responsibilities:
- Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets.
- Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards.
- Identify and unlock new revenue opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks.
- Translate complex datasets into actionable insights that materially improve performance and competitive advantage.
- Diagnose performance bottlenecks through root-cause analysis and implement high-impact optimizations across targeting, bidding, creative, and funnel strategy.
- Build scalable reporting frameworks and dashboards that enable faster, smarter decision-making across the team.
- Leverage automation, tracking infrastructure, and emerging technologies to create operational leverage and drive efficiency.
- Develop differentiated campaign angles and positioning tailored to the Medicare audience that improve click quality and downstream conversion value.
- Partner cross-functionally to align media strategy, creative execution, and compliance requirements into a cohesive growth engine.
- Stay ahead of regulatory changes, platform policies, and competitive dynamics to proactively adapt strategy.
- Build repeatable acquisition playbooks that turn successful tests into scalable, durable revenue streams.
Requirements:
- 3-7 years of experience in performance marketing, preferably in the insurance lead generation vertical
- Proven track record of managing and optimizing native advertising campaigns in high-value, considered purchase verticals
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
- Experience with marketing analytics tools and platforms such as Looker
- Proficiency in setting up and managing campaigns in Taboola, Outbrain, and other relevant platforms
- Excellent project management skills with the ability to thrive in a fast-paced environment
- Bachelor's degree in Marketing, Business, or a related field (or equivalent years of experience)
- Highly quantitative mindset with a data-driven approach to decision-making
- Outstanding presentation and communication skills, both written and verbal
- Critical thinking and creative problem-solving abilities
Benefits:
- Competitive salary + performance-based bonus
- Health, dental, and vision benefits
- 401(k) with company match
- Fully Remote Role – flexible location with virtual team collaboration
- Entrepreneurial culture with direct impact on company growth
- Opportunities to lead and scale campaigns in multi-million-dollar verticals
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