Performance Marketing Manager – Search
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Performance Marketing Manager optimizing Google and Microsoft SEA campaigns for Kaufland’s international online marketplace. Managing bids, testing campaigns, and converting traffic into sales through KPI-driven analysis.
Responsibilities:
- Manage and optimize text-ad campaigns across Google Ads and Microsoft Advertising
- Plan, build, monitor, and optimize search campaign types
- Refine bidding strategies and account structures within defined frameworks
- Create KPI-based analyses and reports
- Translate campaign insights into actionable recommendations
- Monitor performance and steer campaigns toward defined goals
- Identify relevant SEA trends, tools, and optimization opportunities
- Develop processes for bidding strategies, automation, and campaign testing
- Run structured A/B tests to validate approaches and identify performance gains
- Own text-ad projects from concept through execution
Requirements:
- Successfully completed university degree in Economics, Business Administration, Marketing, or a related field
- At least 3 years of professional experience in SEA/PPC
- Experience ideally including large keyword sets and performance-driven campaign management
- Confident use of Google Ads, Google Analytics, and Microsoft Advertising
- Initial experience with Google Ads Scripts or strong motivation to learn automation skills
- Comfortable using generative AI tools such as ChatGPT or Claude for ad copy and campaign analysis
- Strong communication and teamwork skills
- Structured thinking and analytical skills
- Fluent English at C1 level
- German language skills are a plus
Benefits:
- Flexible choice between remote work within Germany or working from company locations
- Urban Sports Club and RSG Group fitness studio deals
- Mental well-being offerings, including Instahelp online psychological counseling
- 30 days of vacation per year
- Sabbatical opportunity after being part of the team for a certain period
- Option to purchase Pluxee restaurant vouchers with tax-advantaged meal allowances
- Subsidized Deutschlandticket train season ticket
- Monthly Kaufland.de employee coupon
- Free choice of operating system: macOS, Windows, or Ubuntu Linux
- Online language learning programs
- Diverse in-house training
- Automated 360-degree feedback
- Costs covered for relevant conferences, training opportunities, and approved team workshops
- Digital onboarding journey
- Buddy program
- Regular team and company events, all-hands meetings, and “Power Mornings”
Similar Jobs
Paid Media Analyst – Mid-level
Analista de Mídias Pagas gerenciando campanhas digitais para clientes da agência Macfor. Planejando, otimizando e analisando resultados em múltiplas plataformas de publicidade.
Paid Social Specialist – Contractor
Paid Social Specialist optimizing Meta, Reddit, TikTok, and Snap campaigns for Blizzard Entertainment’s video game franchises. Monitoring performance, reporting insights, and managing campaign budgets.
Performance Marketing Specialist
Performance Marketing Specialist managing paid media, email, testing, and analytics for Educate 360’s professional training brands. Optimizing campaigns to drive leads, conversions, and revenue.
Paid Media Specialist
Paid Media Specialist scaling acquisition campaigns for Seeking.com, the world’s largest premium dating platform. Managing multi-channel budgets, tracking, attribution, optimization, and creative testing across the paid-media funnel.
Junior Facebook Ads Specialist
Junior Facebook Ads Specialist supporting Meta campaign execution and analysis for STERRY, a growth agency driving crowdfunding and e-commerce revenue. Coordinating creative, media buying, and PR/KOL teams across international markets.
Facebook Ads Specialist
Facebook Ads Specialist optimizing Meta campaigns for STERRY, a growth marketing agency powering crowdfunding and e-commerce revenue. Analyzing performance, testing creatives, auditing competitors, and coordinating media buying, creative, and PR/KOL teams.
Paid Media Specialist
Paid Media Specialist managing Google and Meta advertising campaigns for e-commerce clients. Creating AI-assisted ad assets, analyzing performance, and optimizing campaigns from launch through conversion.
Associate, Paid Search Media
Paid search associate managing Google Ads, grants, conversion tracking, and SEO for RKD Group, a nonprofit direct-response marketing agency. Optimizing campaigns to drive targeted traffic and ROI.
Data Conversion Specialist
Data Conversion Specialist migrating critical business data for STÜWE, a mechanical-components and braking-systems manufacturer. Managing ETL, data quality, mapping, validation, and migration documentation remotely.
Senior PPC Specialist
Senior PPC Specialist owning Google Ads, Local Services Ads, and Meta campaigns for a U.S. home services marketing agency. Optimizing ROAS, lead quality, and booked-job performance across client accounts.
Paid Media Specialist
Paid Media Specialist optimizing Google Ads, Meta, and programmatic campaigns for technical performance marketing agency In Marketing We Trust. Managing budgets, testing, analysis, and client delivery remotely across APAC time zones.
Demand Generation Manager, HubSpot
Demand Generation Manager leading HubSpot, paid media, and analytics for Instructional Empowerment. Driving qualified leads and pipeline growth to improve teaching and learning nationwide.
Campaign and Marketing Operations Manager
Campaign and Marketing Operations Manager scaling campaigns, ABM, attribution, and GTM systems for Cornelis Networks’ AI and HPC networking solutions. Partnering with marketing and sales to accelerate pipeline growth.
Associate Buyer, Paid Social
Associate Paid Social Buyer supporting Fanatics Casino's paid social campaigns. Monitoring performance, creative testing, budgets, and compliance for Fanatics' online betting and gaming platform.
Director of Demand Generation
Demand generation director driving acquisition and revenue for MISUMI Americas’ digital manufacturing platform. Owning multi-channel programs, funnel optimization, KPI measurement, and sales alignment.
Senior Performance Marketing Manager – SEA/PPC
Senior Performance Marketing Manager (SEA/PPC) — remote. Manage client accounts, design paid-media strategies and drive tracking and automation improvements.
Senior Performance Marketing Manager – SEA/PPC
Senior Performance Marketing (SEA/PPC) Manager at MAI Marketing, driving data-driven marketing strategies. Collaborating across platforms to optimize paid media performance and enhancing client accounts.
Performance Marketing Manager
Performance Marketing Manager at a marketing firm overseeing paid media strategy and performance metrics. Driving growth initiatives and leading cross-departmental collaboration on marketing KPIs.
German Speaking Performance Marketing Lead
Performance Marketing Lead managing multi-channel campaigns to acquire B2B prospects for Shopify applications. Responsible for designing marketing systems and leading team growth within 1–2 years.
Facebook Ads Specialist
Facebook Ads Specialist at DashClicks developing and launching ad strategies for US clients. Driving performance across campaigns while managing multiple accounts in Latin America.