Performance & Monetization Manager
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Job Description
Managing Snapchat content performance and monetization strategies to enhance engagement and revenue growth. Collaborating with various teams to optimize content and revenue opportunities.
Responsibilities:
- Monitor and analyze Snapchat content performance metrics (views, retention, completion rate, RPM)
- Identify trends, insights, and optimization opportunities across content verticals
- Work closely with content strategists and editors to improve performance outcomes
- Optimize content formats, posting times, and creative approaches
- Track and maximize Snapchat monetization opportunities
- Stay updated on Snapchat algorithm, monetization, and policy changes
- Build dashboards and regular performance reports for leadership
- Support experimentation and A/B testing initiatives
- Monetization & Revenue Focus
- Manage and optimize Snapchat monetization programs
- Track revenue metrics and content profitability
- Identify high-performing content categories and scale them
- Ensure compliance with monetization and brand safety guidelines
- Collaborate with partnerships and sales teams on revenue opportunities
Requirements:
- 3+ years of experience in social media analytics, performance marketing, or digital media monetization
- Strong understanding of Snapchat performance metrics and algorithms
- Experience translating data into strategy and execution
- Ability to work cross-functionally with content, publishing, and leadership teams
- Nice to Have
- Experience working with Snapchat publishers or large content networks
- Background in performance marketing or media buying
- Familiarity with AI-driven performance optimization tools
- Experience with multi-platform monetization strategies
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