PR Account Executive – Technology
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Job Description
PR Account Executive supporting technology and consumer clients at another.co, a global communications agency. Developing media content, coordinating launches, and analyzing coverage.
Responsibilities:
- Support the execution of Public Relations strategies and plans for technology and consumer clients
- Develop communication materials such as press releases, media alerts, pitches, briefs, Q&A documents, and reports
- Build and maintain relationships with media outlets, journalists, and influencers
- Monitor media coverage and prepare performance reports and analysis
- Coordinate interviews, press events, product launches, and special activities
- Identify media opportunities to increase brand visibility across traditional and digital channels
- Ensure timely follow-up on client requests, deliverables, and ongoing projects
- Conduct market research, trend analysis, and competitive benchmarking to identify communication opportunities
- Maintain and update media, influencer, and stakeholder databases
Requirements:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field
- Minimum of 2 years of experience in a Public Relations agency
- Experience working with technology, consumer, retail, gadgets, apps, e-commerce, or similar categories
- Knowledge of traditional media, digital media, and influencer marketing
- Ability to manage multiple projects simultaneously
- Strong relationship-building skills with media contacts and key stakeholders
- Advanced English proficiency (written, verbal, and reading comprehension)
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